Creating Value in Digital Advertising

Display Advertising Creating Value in Digital Advertising

5y Edward Montes
Consumer Attention - the 'New' Media Currency

Display Advertising Consumer Attention - the 'New' Media Currency

5y Edward Montes
The Case for Internet Advertising as Fraud

Marketing The Case for Internet Advertising as Fraud

6y Edward Montes
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The First Rule of Advertising Exchanges - There Are No Advertising Exchanges

Display Advertising The First Rule of Advertising Exchanges - There Are No Advertising Exchanges

7y Edward Montes
Digital Advertising Is an Oxymoron

Display Advertising Digital Advertising Is an Oxymoron

7y Edward Montes
Quality Is in the Eye of the Beholder

Display Advertising Quality Is in the Eye of the Beholder

7y Edward Montes
Valuation - The 'New' Buying Skill

Display Advertising Valuation - The 'New' Buying Skill

7y Edward Montes
Optimization - Chasing a False Positive

Display Advertising Optimization - Chasing a False Positive

8y Edward Montes