Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
Articles by this author
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have been engaging bots for the Chinese and Asian markets for a lot longer than the west, and to a more receptive and positive audience.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience.