Social Shopping – A Big Deal for E-Commerce in China?
Asia

Social Shopping – A Big Deal for E-Commerce in China?

10y Elisa Harca

Social Shopping – A Big Deal for E-Commerce in Chi...

Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...

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Search in China - How Baidu Is Different From Google
Asia

Search in China - How Baidu Is Different From Google

11y Elisa Harca

Search in China - How Baidu Is Different From Goog...

Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Read More...

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Making WeChat Work for Brands
Asia

Making WeChat Work for Brands

11y Elisa Harca

Making WeChat Work for Brands

It's tricky to predict what WeChat will be in the future, but here are some pointers on how to make the best use of its current format. Read More...

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Factors to Consider When Opening a TMall Shop
Asia

Factors to Consider When Opening a TMall Shop

11y Elisa Harca

Factors to Consider When Opening a TMall Shop

Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the mai...

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TMall - Gateway to China's Growing E-Commerce Market
Asia

TMall - Gateway to China's Growing E-Commerce Market

11y Elisa Harca

TMall - Gateway to China's Growing E-Commerce Mark...

Is it the digital sales channel for brands in China? Read More...

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Weibo: China's 'Twitter on Steroids'
Asia

Weibo: China's 'Twitter on Steroids'

11y Elisa Harca

Weibo: China's 'Twitter on Steroids'

What it is, how it works, and why it matters for marketers. Read More...

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Digital Engagement in China - Social Gets Serious [Infographic]
Asia

Digital Engagement in China - Social Gets Serious [Infographic]

11y Elisa Harca

Digital Engagement in China - Social Gets Serious ...

Successful digital engagement in China comes down to five key points. Read More...

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