What can marketers do now that Amazon Text Ads are a no go?

What can marketers do now that Amazon Text Ads are a no go?

8y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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Amazon Text Ads: To Do or Not To Do?

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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“Discovering” Shopping: Buying Natively

“Discovering” Shopping: Buying Natively

9y Elizabeth Marsten

“Discovering” Shopping: Buying Natively

Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...

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Facebook Dynamic Product Ads: What Are They Really?

Facebook Dynamic Product Ads: What Are They Really?

9y Elizabeth Marsten

Facebook Dynamic Product Ads: What Are They Really...

A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Read More...

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Quick Guide to Picking Up Facebook PPC

Quick Guide to Picking Up Facebook PPC

9y Elizabeth Marsten

Quick Guide to Picking Up Facebook PPC

These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...

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A Non-PPC Reading List for PPC Marketers

A Non-PPC Reading List for PPC Marketers

9y Elizabeth Marsten

A Non-PPC Reading List for PPC Marketers

In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...

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PPC Marketers Prepare: "All of the Things" Are Coming

PPC Marketers Prepare: "All of the Things" Are Coming

9y Elizabeth Marsten

PPC Marketers Prepare: "All of the Things" Are Com...

What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...

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The 3 AdWords Scripts You Want Right Now for the Holidays

The 3 AdWords Scripts You Want Right Now for the Holidays

9y Elizabeth Marsten

The 3 AdWords Scripts You Want Right Now for the H...

If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...

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To Affinity and Beyond

To Affinity and Beyond

9y Elizabeth Marsten

To Affinity and Beyond

The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...

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Pimping Out Google Review Features for AdWords

Pimping Out Google Review Features for AdWords

10y Elizabeth Marsten

Pimping Out Google Review Features for AdWords

A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they...

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Get Hired in PPC: Tips to Get Your Foot in the Door

Get Hired in PPC: Tips to Get Your Foot in the Door

10y Elizabeth Marsten

Get Hired in PPC: Tips to Get Your Foot in the Doo...

Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...

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Bing Product Ads: Early Returns

Bing Product Ads: Early Returns

10y Elizabeth Marsten

Bing Product Ads: Early Returns

Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...

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Content Promotion: PPC or Link Building?

Content Promotion: PPC or Link Building?

10y Elizabeth Marsten

Content Promotion: PPC or Link Building?

There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...

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Using the U.S. Census Data to Power Your Social PPC Efforts

Using the U.S. Census Data to Power Your Social PPC Efforts

10y Elizabeth Marsten

Using the U.S. Census Data to Power Your Social PP...

Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...

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Ever Wanted to Advertise on Tumblr?

Ever Wanted to Advertise on Tumblr?

10y Elizabeth Marsten

Ever Wanted to Advertise on Tumblr?

A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...

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LinkedIn Sponsored Updates: Something Actually Worth Paying For

LinkedIn Sponsored Updates: Something Actually Worth Paying For

10y Elizabeth Marsten

LinkedIn Sponsored Updates: Something Actually Wor...

If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...

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Is $100 Enough to Try Facebook Ads?

Is $100 Enough to Try Facebook Ads?

10y Elizabeth Marsten

Is $100 Enough to Try Facebook Ads?

How much is enough to try Facebook Ads? Read More

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Social PPC in 2014: What Will the Future Bring?

Social PPC in 2014: What Will the Future Bring?

10y Elizabeth Marsten

Social PPC in 2014: What Will the Future Bring?

Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...

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Reddit: Social Ads for the More Socially Savvy

Reddit: Social Ads for the More Socially Savvy

10y Elizabeth Marsten

Reddit: Social Ads for the More Socially Savvy

Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ...

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Social PPC – The Definitive Guide for Marketers

Social PPC – The Definitive Guide for Marketers

10y Elizabeth Marsten

Social PPC – The Definitive Guide for Marketers

Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...

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