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View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
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View articleTech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...
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View articleCustomer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...
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View articleUsing implicit profiling can help marketers learn what buyers really need before someone on the sales team engages them. Read More...
View articleMarketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...
View articleMarketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...
View articleSales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress pro...
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View articleIt's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...
View articleMarketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...
View articleScoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...
View articleHere are five types of nurture marketing programs that you can deploy for your organization, which will help to improve the overall efficiency and eff...
View articleMarketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleMost marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing a...
View articleA good content audit will help your sales team get off to a strong start, fuel strong marketing automation campaigns, encourage reuse of some of your ...
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