Missing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...
View articleMicrosites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...
View article74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...
View articleThis new research from ClickZ, in association with Kenshoo, shows how advertisers at U.S. brands are expanding budget and reach for the 2018 holiday s...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleFor a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...
View articleIn moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...
View articleMore customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...
View articleMost marketers are still scrambling to build a voice search optimization strategy. Here is insider advice from our recent webinar for doing it best. R...
View articleAI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...
View articleWhat generations shop in-store and what kind of experiences are they looking for? New report details in-store shopping behaviors and what brands can d...
View articleAdopting an integrated marketing strategy with carefully planned keywords, clicks, and emails could be key to boosting your website. Here are a few st...
View articleEngaging, kinetic emails can stand out in our "always on" culture. In 2018, kinetic email is key to successful mobile marketing. Read More...
View articleToby Hassan-Fishman was recently named “Woman of the Year” at the 15th Annual International Business Awards and was the recipient of the Silver Stevie...
View articleLast week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleSmart speakers, like Google Home and Amazon Echo, aren’t going away—which means new opportunities for voice search. Brands should act now to stay on t...
View articleAdobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...
View articleFacebook Watch is set to release new content featuring stars like Kim Kardashian in a bold play to compete with YouTube. Here's what that means for br...
View articleNike included former NFL quarterback Colin Kaepernick in its newest ad: here's why that's a brilliant way to appeal to millennials and Gen Z. Read Mor...
View articleThe new 4Ps of digital—process, people, platform, and performance—offer new ways to meet consumers’ needs and customize messaging for audiences that e...
View articleLast Tuesday, Nike unveiled a fiery ad featuring a close up of Kaepernick with the words, “Believe in something. Even if it means sacrificing everythi...
View articleThe average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to ...
View articleUntil lately, many luxury brands have been too scared of cheapening their high-end image to try ecommerce. However, younger audiences are developing t...
View articleCasual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. Som...
View articleEmail marketing is popular, but many emails simply don't land. Here’s what keeps consumers from clicking on your message—and how AI can help. Read Mor...
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