Pinterest Rolls Out Buyable Pins for iPhone and iPad
Social

Pinterest Rolls Out Buyable Pins for iPhone and iPad

9y Emily Alford

Pinterest Rolls Out Buyable Pins for iPhone and iP...

Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...

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Digital Marketing Battle Being Won with First Party Data (Study)
Data insights

Digital Marketing Battle Being Won with First Party Data (Study)

9y Emily Alford

Digital Marketing Battle Being Won with First Part...

A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement
Data insights

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagem...

9y Emily Alford

Havas and Shazam Partner to Predict Hit Music and ...

A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...

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Tecate Tests Targeted Video on Bicultural Audience
Data insights

Tecate Tests Targeted Video on Bicultural Audience

9y Emily Alford

Tecate Tests Targeted Video on Bicultural Audience

To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....

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Esurance Finds Authentic In to Same-Sex Marriage Conversation
Media

Esurance Finds Authentic In to Same-Sex Marriage Conversation

9y Emily Alford

Esurance Finds Authentic In to Same-Sex Marriage C...

Esurance has created #EqualDreams, a video campaign that both highlights the brand’s support of same sex marriage and creates engagement with other ad...

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Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video
Media

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

9y Emily Alford

Verizon, AOL Finalize Deal to Launch Ad Supported ...

AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...

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Tweets of the Week: Oreo Finds a Twitter BFF
Social

Tweets of the Week: Oreo Finds a Twitter BFF

9y Emily Alford

Tweets of the Week: Oreo Finds a Twitter BFF

This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. ...

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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay
Media

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple P...

9y Emily Alford

MasterCard Tokenization Provides a Safe Space for ...

MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...

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Keurig and Hugh Jackman Simplify Complicated Campaign With Social
Media

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

9y Emily Alford

Keurig and Hugh Jackman Simplify Complicated Campa...

Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Read...

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Apple to Upgrade Siri and Update Maps
Media

Apple to Upgrade Siri and Update Maps

9y Emily Alford

Apple to Upgrade Siri and Update Maps

At Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps...

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AdWords Offers Updates to YouTube Brand Lift Insights
Display Advertising

AdWords Offers Updates to YouTube Brand Lift Insights

9y Emily Alford

AdWords Offers Updates to YouTube Brand Lift Insig...

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments." Rea...

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General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?
Social

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Plac...

9y Emily Alford

General Mills and #CallMeCaitlyn: Is the Middle of...

Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former...

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Uber Partners With Foursquare to Combine Local Search and Transportation
Local

Uber Partners With Foursquare to Combine Local Search and Transportation

9y Emily Alford

Uber Partners With Foursquare to Combine Local Sea...

Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft...

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Google Now on Tap Makes App Search Optimization More Critical Than Ever
Media

Google Now on Tap Makes App Search Optimization More Critical Than Ever

9y Emily Alford

Google Now on Tap Makes App Search Optimization Mo...

Now on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...

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Tweets of Week: Memorial Day, Burgers, and Biscuits
Social

Tweets of Week: Memorial Day, Burgers, and Biscuits

9y Emily Alford

Tweets of Week: Memorial Day, Burgers, and Biscuit...

This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...

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Facebook's "Yelp Alternative" Blurs Lines Between Social and Search
Local

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

9y Emily Alford

Facebook's "Yelp Alternative" Blurs Lines Between ...

Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...

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Spotify Transitions from Music App to Video Platform
Media

Spotify Transitions from Music App to Video Platform

9y Emily Alford

Spotify Transitions from Music App to Video Platfo...

Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...

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Are Facebook's Instant Articles the Next Wave in Branded Content?
Media

Are Facebook's Instant Articles the Next Wave in Branded Content?

9y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

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Mothers' Day Marketing Is Not Just About the Brand
Marketing

Mothers' Day Marketing Is Not Just About the Brand

9y Emily Alford

Mothers' Day Marketing Is Not Just About the Brand

ClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...

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Tweets of the Week: Royal Baby Brand Fails
Social

Tweets of the Week: Royal Baby Brand Fails

9y Emily Alford

Tweets of the Week: Royal Baby Brand Fails

Welcome to Tweets of the Week, where ClickZ rounds up all the best (and worst) things brands did on Twitter for the week of May 4, 2015. Read More...

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Lessons From the High-Stakes World of Political Email
Email

Lessons From the High-Stakes World of Political Email

9y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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Email Strategy Changes Lives for Nonprofits
Email

Email Strategy Changes Lives for Nonprofits

9y Emily Alford

Email Strategy Changes Lives for Nonprofits

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...

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Are Social Logins the Future of Segmentation?
Email

Are Social Logins the Future of Segmentation?

9y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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MRC Calls for Separation of Desktop and Mobile Viewability
Media

MRC Calls for Separation of Desktop and Mobile Viewability

9y Emily Alford

MRC Calls for Separation of Desktop and Mobile Vie...

The Media Rating Council has determined that while viewability standards for mobile and desktop should be kept essentially the same, impressions shoul...

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Nissan Simplifies Testing While Amping Up Segmentation
Email

Nissan Simplifies Testing While Amping Up Segmentation

9y Emily Alford

Nissan Simplifies Testing While Amping Up Segmenta...

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...

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Missing Customers Aren't Always Lost: Winback Strategies for the MIA
Email

Missing Customers Aren't Always Lost: Winback Strategies for the MIA

9y Emily Alford

Missing Customers Aren't Always Lost: Winback Stra...

ClickZ spoke with email marketing strategists from Office Depot and Black Lapel about best practices for engaging with customers who have stopped open...

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Strategic Experimentation Key to Success for LivingSocial and Refinery29
Email

Strategic Experimentation Key to Success for LivingSocial and Refinery29

9y Emily Alford

Strategic Experimentation Key to Success for Livin...

Lifestyle and flash-sale sites depend on daily email engagement for site traffic, so LivingSocial and Refinery29 rigorously test all content for optim...

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