"The Sopranos" is a blockbuster success with the American public. Does the TV show contain a message about what people want that can be used in the cr...
View articleHave we hit the economic bottom -- meaning there's nowhere to go from here but up? Eric says yes -- and tells you where you should direct resources fo...
View articleUnderstanding the right and wrong reasons for making an acquisition, and knowing the best time to do so, could have saved Nortel Networks $1.9 billion...
View articleThis book alleges a growing ineffectiveness of marketing -- and a vastly different approach to finding an alternative. Read More...
View articleAfter my last article, I received an email from a readersaying he couldn't care less what I thought of anything outside of marketing. This, of course,...
View articleWe partake in the nation retelling itself -- all bluster and fury on the surface, hiding quilt-layers of heroism and generosity. And, as we build our ...
View articleThe Cluetrain ran right over the Internet bubble and was indicative of the coming fall. And now here we sit, somewhere in the middle of an economic re...
View articleThe Internet really did change something: It cracked wide open the gestalt of the professional. Masses of miscreants migrated to the edge of technolog...
View articleHelicopters circling half moons. Traffic jams pushing suburbanites to the edge of sanity. As if some two-headed dragon is rearing its head at the edge...
View articleBoth mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...
View articleThis one is not for the faint of heart, folks. We don't recommend that you read it if you're easily insulted. We know, though, that you're going to re...
View articlePassion is a product of emotion, not reason. But passion marketing has nothing to do with the emotional sell. It has to do with honesty, speaking from...
View articleWhich group were you in after Eric's last article? The busy-drinking-beer-in-college group? The "highly successful marketing executive" group? The "gi...
View articleFolks, looks like we have a fight on our hands. The newest addition to our columnist family has declared war against... ClickZ. But since he's now a p...
View articleIf no one pays attention to marketing anymore, and so marketing supply and demand are in disequilibrium; and if instead there is demand for people wit...
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