Reviving the Dying Art of Influence
Asia

Reviving the Dying Art of Influence

12y Eric Phu

Reviving the Dying Art of Influence

Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here's how. Read More...

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The Real Rising Superpower - and It's Not China.
Asia

The Real Rising Superpower - and It's Not China.

12y Eric Phu

The Real Rising Superpower - and It's Not China.

There is actually a much more powerful force rising; we all witnessed that on Wednesday, January 18. Read More...

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Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising
Asia

Distilled Wisdom of the Tribe: 5 Insights That Impact Digital Advertising

12y Eric Phu

Distilled Wisdom of the Tribe: 5 Insights That Imp...

At our annual company summit, assumptions were challenged and worldviews changed. Here are five key takeaways. Read More...

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Five Things to Ban for Better Creative Work
Asia

Five Things to Ban for Better Creative Work

13y Eric Phu

Five Things to Ban for Better Creative Work

Read this if you're asking for a viral video in your brief. Read More...

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Google Plus and Facebook Are Redefining the Future of Advertising
Asia

Google Plus and Facebook Are Redefining the Future of Advertising

13y Eric Phu

Google Plus and Facebook Are Redefining the Future...

With the launch of Google Plus, social is here to stay. And advertisers need to rethink how to do social media in these four ways. Read More...

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What I've Learnt From Advertising
Asia

What I've Learnt From Advertising

13y Eric Phu

What I've Learnt From Advertising

Do you have what it takes to be a great digital agency person? Read More...

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The Death of Digital Advertising
Asia

The Death of Digital Advertising

13y Eric Phu

The Death of Digital Advertising

It's time the industry paid attention to these six signs. Read More...

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The Hierarchy of Digital Distractions
Asia

The Hierarchy of Digital Distractions

13y Eric Phu

The Hierarchy of Digital Distractions

Can your banner ads cut through the following activities to capture consumer attention? Read More...

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Digital Marketing Facts: What You Think You Know May No Longer Be True
Asia

Digital Marketing Facts: What You Think You Know May No Longer Be True

13y Eric Phu

Digital Marketing Facts: What You Think You Know M...

What assumptions do you make in your marketing strategies that might need a review? Here are four to consider. Read More...

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Digital Specialists and Digital Natives Don't Exist
Asia

Digital Specialists and Digital Natives Don't Exist

13y Eric Phu

Digital Specialists and Digital Natives Don't Exis...

Digital specialists and digital natives are treated as gospel truth few people bother to question the existence of... but we should. And here's why. R...

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View From the Consumer
Asia

View From the Consumer

13y Eric Phu

View From the Consumer

Put yourself in the shoes of a consumer before you plan your next marketing campaign. Consider these five points. Read More...

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Getting the Most Out of Your Agency Relationship
Asia

Getting the Most Out of Your Agency Relationship

13y Eric Phu

Getting the Most Out of Your Agency Relationship

Six ways to get the most out of the clients versus agency relationship. Read More...

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How to Use Social Media: 5 Lessons From the PR World
Asia

How to Use Social Media: 5 Lessons From the PR World

14y Eric Phu

How to Use Social Media: 5 Lessons From the PR Wor...

Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...

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