Who Stole Santa's Pants?
Marketing

Who Stole Santa's Pants?

20y Eric Picard

Who Stole Santa's Pants?

The growing secure-identity problem. Read More

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Marketing Technology: An Expanding Landscape
Marketing

Marketing Technology: An Expanding Landscape

20y Eric Picard

Marketing Technology: An Expanding Landscape

Online marketing solutions are bursting with new features and capabilities. An overview of what's new out there. Read More...

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Why Flash Could Disappear from Online Ads
Marketing

Why Flash Could Disappear from Online Ads

21y Eric Picard

Why Flash Could Disappear from Online Ads

You've been warned: The new Internet Explorer release could wreak havoc on every Flash-enabled page on the Internet. Read More...

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Mobile Marketing to the Masses
Marketing

Mobile Marketing to the Masses

21y Eric Picard

Mobile Marketing to the Masses

How mobile marketing will go mainstream. Read More

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Cutting the Strings: Wireless Unleashed
Marketing

Cutting the Strings: Wireless Unleashed

21y Eric Picard

Cutting the Strings: Wireless Unleashed

It isn't just a technology, it's a platform. How wireless will change our world. Read More...

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Make Rich Media Richer
Marketing

Make Rich Media Richer

21y Eric Picard

Make Rich Media Richer

Commonsense tips to getting more out of rich media campaigns. Read More...

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Control: The Killer App
Marketing

Control: The Killer App

21y Eric Picard

Control: The Killer App

Control is the Web's real killer app. Hand it over, and you'll conquer online marketing. Read More...

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Why Rich Media Is Suddenly Everywhere
Marketing

Why Rich Media Is Suddenly Everywhere

21y Eric Picard

Why Rich Media Is Suddenly Everywhere

Six reasons why rich media is suddenly ubiquitous in online advertising. Read More...

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Wireless Convergence: A Personal Quest
Marketing

Wireless Convergence: A Personal Quest

21y Eric Picard

Wireless Convergence: A Personal Quest

Cutting-edge digerati spend their time researching products, brands, services, and CRM. It gets personal when Eric decides it's time for a new mobile ...

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Bring Sanity to Your Web Analytics
Marketing

Bring Sanity to Your Web Analytics

21y Eric Picard

Bring Sanity to Your Web Analytics

A small company in a small state is doing big things with its Web analytics solution. Read More...

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How to 'Fix' Online Advertising, Part 2
Marketing

How to 'Fix' Online Advertising, Part 2

21y Eric Picard

How to 'Fix' Online Advertising, Part 2

There's a lot of talk about what's wrong with online advertising. Eric offers two solutions. Read More...

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2003: Year of the Worm?
Marketing

2003: Year of the Worm?

21y Eric Picard

2003: Year of the Worm?

January attacks are at a record level, with the Slammer worm likely accounting for $1 billion in damages. Read More...

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How to 'Fix' Online Advertising, Part 1
Marketing

How to 'Fix' Online Advertising, Part 1

21y Eric Picard

How to 'Fix' Online Advertising, Part 1

There's a lot of talk about what's wrong with online advertising. Eric lays the groundwork for a solution. Read More...

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@d:tech NY Rises Like a Phoenix
Marketing

@d:tech NY Rises Like a Phoenix

21y Eric Picard

@d:tech NY Rises Like a Phoenix

Follow along with Eric as he takes a look at the technologies making waves at the show. Read More...

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The Three Biggest Ad Headaches
Marketing

The Three Biggest Ad Headaches

22y Eric Picard

The Three Biggest Ad Headaches

What needs fixing? Low media costs, ad-server discrepancies, and IE 6's cookie crunching. Read More...

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Has Interactive Failed? Not the Way You Think
Marketing

Has Interactive Failed? Not the Way You Think

22y Eric Picard

Has Interactive Failed? Not the Way You Think

Has interactive marketing failed? No, but our industry has. We can't communicate externally -- or even among ourselves. Read More...

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The Future Is Coming! The Future is Coming!
Marketing

The Future Is Coming! The Future is Coming!

22y Eric Picard

The Future Is Coming! The Future is Coming!

You'd think the slow economy would put the brakes on technological progress, but fear can be the strongest of motivators. Read More...

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How to Play Nice With Technology Gatekeepers
Marketing

How to Play Nice With Technology Gatekeepers

22y Eric Picard

How to Play Nice With Technology Gatekeepers

Tech gatekeepers are back in the saddle. Here's how to deal with them -- and how they should deal with you. Read More...

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Flash Flood Rising
Marketing

Flash Flood Rising

22y Eric Picard

Flash Flood Rising

You've heard the basics, but the details are even more dramatic. Here's why the latest version of Macromedia's animation software could bring signific...

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Is Our Industry a Modern-Day Sodom and Gomorrah?
Marketing

Is Our Industry a Modern-Day Sodom and Gomorrah?

22y Eric Picard

Is Our Industry a Modern-Day Sodom and Gomorrah?

Things are getting out of hand! Pop-unders were one thing, but their latest incarnation is outright evil. Read More...

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Frosting, Engage, Alt.English.Usage, and Virtual Spokesmodels
Marketing

Frosting, Engage, Alt.English.Usage, and Virtual Spokesmodels

22y Eric Picard

Frosting, Engage, Alt.English.Usage, and Virtual S...

Ever heard of a cake sandwich? Learn how one goes about making one, and sample the tasty interactive marketing tidbits Eric serves up in today's colum...

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Rich Media Trends
Marketing

Rich Media Trends

22y Eric Picard

Rich Media Trends

What's the zeitgeist in the world of rich media, and how can you take advantage? Eric shares the lay of the land. Read More...

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We Have the Technology
Marketing

We Have the Technology

22y Eric Picard

We Have the Technology

Waiting for the Next Big Thing in advertising technology? It may already be here. We just haven't learned how to exploit it yet. Read More...

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Technology Partners, Not Vendors
Marketing

Technology Partners, Not Vendors

22y Eric Picard

Technology Partners, Not Vendors

A technology provider isn't like the phone or gas company. Technology powers your business. Build a partnership with your provider rather than treatin...

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VeriSign Sets Up Online Brand Management Services
Media

VeriSign Sets Up Online Brand Management Services

22y Eric Picard

VeriSign Sets Up Online Brand Management Services

VeriSign, the top domain name reseller and a leading trust services firm, will broaden its horizons to produce new revenuestreams. Read More...

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Advanced Ad-Serving Features, Part 2: Third-Party Ad Servers
Marketing

Advanced Ad-Serving Features, Part 2: Third-Party Ad Servers

22y Eric Picard

Advanced Ad-Serving Features, Part 2: Third-Party ...

Choosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In the second part of this two-...

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Advanced Ad-Serving Features, Part 1: Site-Side Servers
Marketing

Advanced Ad-Serving Features, Part 1: Site-Side Servers

22y Eric Picard

Advanced Ad-Serving Features, Part 1: Site-Side Se...

Choosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In this two-part series, Eric w...

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