Recognize the social linking potential for your site, and balance that potential with the practical.
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You've got an active Web site. Files go up, come down, get archived, and are renamed. Meanwhile, all those search engines think your old links are current. Here's how to solve the problem, boost your traffic, and stay on the search engine radar.
You've probably heard of search engine optimization (SEO), but what about linking optimization (LO)? Linking is an inextricable part of the Web, and LO is the process of making your existing great content linkable at the URL level.
Have you maximized your links across the major portals? Do you know all the options available to you there? You have other things to do than keep up with every nuance of portal linking. And it's become harder to keep up. But it's well worth your time to try.
You can fight them, or you can join them. The Net is a perfect place for "You scratch my back, I scratch yours," so make friends with links that compete with yours. That way, everybody wins.