Programmatic TV: on the bench or just warming up?
Acquisition

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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Outstream video: the secret weapon for retailers
Media

Outstream video: the secret weapon for retailers

8y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg
Media

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip o...

9y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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4 Secrets Behind International Monetization
Media

4 Secrets Behind International Monetization

9y Eric Wheeler

4 Secrets Behind International Monetization

The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...

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4 Ways Publishers Can Scale Programmatic and Quality
Media

4 Ways Publishers Can Scale Programmatic and Quality

9y Eric Wheeler

4 Ways Publishers Can Scale Programmatic and Quali...

Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...

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Prepare for the "Flight to Quality" in Programmatic
Media

Prepare for the "Flight to Quality" in Programmatic

9y Eric Wheeler

Prepare for the "Flight to Quality" in Programmati...

The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....

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The Key to Mobile Revenue for Publishers: Less Is More
Media

The Key to Mobile Revenue for Publishers: Less Is More

9y Eric Wheeler

The Key to Mobile Revenue for Publishers: Less Is ...

To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...

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Programmatic Fact vs. Fiction
Media

Programmatic Fact vs. Fiction

9y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

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How Will We Get to 100% Viewability? Hint: Don’t Settle
Display Advertising

How Will We Get to 100% Viewability? Hint: Don’t Settle

9y Eric Wheeler

How Will We Get to 100% Viewability? Hint: Don’t S...

The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...

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How to Navigate Programmatic Buying
Media

How to Navigate Programmatic Buying

9y Eric Wheeler

How to Navigate Programmatic Buying

Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...

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2015 Publisher Predictions
Media

2015 Publisher Predictions

9y Eric Wheeler

2015 Publisher Predictions

As publishers look toward 2015, what are the key areas they should focus on? Read More...

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6 Steps for a Bountiful Publisher Thanksgiving
Media

6 Steps for a Bountiful Publisher Thanksgiving

9y Eric Wheeler

6 Steps for a Bountiful Publisher Thanksgiving

Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...

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Programmatic Predictions: Big Spenders, Big Surprises
Media

Programmatic Predictions: Big Spenders, Big Surprises

9y Eric Wheeler

Programmatic Predictions: Big Spenders, Big Surpri...

Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...

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Publisher Tips for a Holiday Bonus
Media

Publisher Tips for a Holiday Bonus

10y Eric Wheeler

Publisher Tips for a Holiday Bonus

As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...

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Beyond Banners: Two Steps Forward, Two Steps Back
Display Advertising

Beyond Banners: Two Steps Forward, Two Steps Back

10y Eric Wheeler

Beyond Banners: Two Steps Forward, Two Steps Back

This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising,...

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It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups
Display Advertising

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

10y Eric Wheeler

It’s Not You, It’s Me: Rules of How Publishers Can...

Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...

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Publishers Prep for Programmatic
Display Advertising

Publishers Prep for Programmatic

10y Eric Wheeler

Publishers Prep for Programmatic

With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnersh...

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Display Success in 2014: Real-Time Advances
Display Advertising

Display Success in 2014: Real-Time Advances

10y Eric Wheeler

Display Success in 2014: Real-Time Advances

In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...

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Effective Advertising: A Path Forward
Display Advertising

Effective Advertising: A Path Forward

10y Eric Wheeler

Effective Advertising: A Path Forward

In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportun...

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The Case for a New Type of Premium Programmatic
Search

The Case for a New Type of Premium Programmatic

10y Eric Wheeler

The Case for a New Type of Premium Programmatic

Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...

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How Capturing Consumer Intent Creates Better Advertising
Search

How Capturing Consumer Intent Creates Better Advertising

10y Eric Wheeler

How Capturing Consumer Intent Creates Better Adver...

The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...

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History May Repeat Itself, But Not for Ad Tech
Search

History May Repeat Itself, But Not for Ad Tech

10y Eric Wheeler

History May Repeat Itself, But Not for Ad Tech

The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as ...

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