Will programmatic ads be the real champion of the upcoming Super Bowl?
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A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season.
The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.
The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience.
Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward progammatic.