Rethinking retail: Why big brands need to act small

Rethinking retail: Why big brands need to act small

7y Evan Magliocca

Rethinking retail: Why big brands need to act smal...

In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety. But ecommerce has flipped the script ...

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The Retail Reckoning: How retailers can survive the digital revolution

The Retail Reckoning: How retailers can survive the digital revolution

7y Evan Magliocca

The Retail Reckoning: How retailers can survive th...

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...

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Mobile conversion remains the crux of mobile adoption in retail

Mobile conversion remains the crux of mobile adoption in retail

7y Evan Magliocca

Mobile conversion remains the crux of mobile adopt...

Despite the meteoric rise of ecommerce, mobile conversion rates are still a critical issue for retailers. Read More...

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What can marketers learn from the best 2016 holiday gift guides?

What can marketers learn from the best 2016 holiday gift guides?

7y Evan Magliocca

What can marketers learn from the best 2016 holida...

The holiday gift guide is mostly a loaded term in the retail world, with equal parts excitement and exhaustion, but these five retailers found success...

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Four supplemental marketing strategies for holiday ecommerce growth

Four supplemental marketing strategies for holiday ecommerce growth

7y Evan Magliocca

Four supplemental marketing strategies for holiday...

The most wonderful time of the year usually means heartburn for retailers trying to squeeze every dollar from the holidays. Read More...

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Mobile is the key to holiday success

Mobile is the key to holiday success

8y Evan Magliocca

Mobile is the key to holiday success

Retail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable...

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Programmatic advertising: what's the difference between good and bad data?

Programmatic advertising: what's the difference between good and bad data?

8y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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Finding intelligence to act on from big data: a five step approach

Finding intelligence to act on from big data: a five step approach

8y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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