Facebook's Live Rail pullback leaves publishers needing true partners

Facebook's Live Rail pullback leaves publishers needing true partners

8y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

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Why audience retention with mobile video is more important than ever

Why audience retention with mobile video is more important than ever

8y Frank Sinton

Why audience retention with mobile video is more i...

When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have. Read More...

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Stitching, meet blocking: ad wars head to new level

Stitching, meet blocking: ad wars head to new level

8y Frank Sinton

Stitching, meet blocking: ad wars head to new leve...

Concerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smar...

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A tale of two mobile ad markets

A tale of two mobile ad markets

8y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Snapchat vs. Facebook vs. YouTube: When Is a View a View?

Snapchat vs. Facebook vs. YouTube: When Is a View a View?

9y Frank Sinton

Snapchat vs. Facebook vs. YouTube: When Is a View ...

Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats...

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Is The Focus on Viewability Making Us Blind?

Is The Focus on Viewability Making Us Blind?

9y Frank Sinton

Is The Focus on Viewability Making Us Blind?

Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is view...

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Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

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The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Competition The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

9y Frank Sinton

The Three C’s of Spotify’s Video Play: CPMs, Creat...

Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...

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How YouTube’s Subscription Plans Change the Game

How YouTube’s Subscription Plans Change the Game

9y Frank Sinton

How YouTube’s Subscription Plans Change the Game

YouTube's potential subscription service raises many questions about what it would be mean for the platform's content creators of all sizes. Read More...

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Why Ad-Techs Needs to Put Their Content Marketing Hats On

Why Ad-Techs Needs to Put Their Content Marketing Hats On

9y Frank Sinton

Why Ad-Techs Needs to Put Their Content Marketing ...

Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...

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Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

9y Frank Sinton

Why Mobile Ad Targeting Can Potentially Be More Ac...

Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...

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What Is Windowing?

What Is Windowing?

9y Frank Sinton

What Is Windowing?

Marketers need to consider a "windowing" tactic that provides exclusive, exciting content to viewers willing to pay for a subscription model or ad-fre...

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CES Brings Focus on Data for Advertisers

CES Brings Focus on Data for Advertisers

9y Frank Sinton

CES Brings Focus on Data for Advertisers

As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...

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The Changing Definition of TV

The Changing Definition of TV

9y Frank Sinton

The Changing Definition of TV

This year has seen big changes in the world of TV, including the rise of mobile and the "appification" of the television space. What's next for 2015? ...

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Facebook vs. YouTube – Who Will Win the Video Advertising War?

Facebook vs. YouTube – Who Will Win the Video Advertising War?

9y Frank Sinton

Facebook vs. YouTube – Who Will Win the Video Adve...

New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Read Mo...

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Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

Diversifying Beyond YouTube Is Not Enough to Boost Online Video Revenue

9y Frank Sinton

Diversifying Beyond YouTube Is Not Enough to Boost...

There are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...

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Apple’s New Product Line Proves It’s a Mobile World

Apple’s New Product Line Proves It’s a Mobile World

10y Frank Sinton

Apple’s New Product Line Proves It’s a Mobile Worl...

Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...

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What Does Net Neutrality Mean for Video Advertising?

What Does Net Neutrality Mean for Video Advertising?

10y Frank Sinton

What Does Net Neutrality Mean for Video Advertisin...

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...

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Can Social Help Solve Video Advertising Ad Fraud?

Can Social Help Solve Video Advertising Ad Fraud?

10y Frank Sinton

Can Social Help Solve Video Advertising Ad Fraud?

By measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...

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Apple TV: Curation, Choice, and Closed Ecosystems

Apple TV: Curation, Choice, and Closed Ecosystems

10y Frank Sinton

Apple TV: Curation, Choice, and Closed Ecosystems

Apple's enhancements to its Apple TV platform are exciting, but they raise the question of why the company hasn't fully opened the playing field for v...

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Twitch: It’s More Than a Game

Twitch: It’s More Than a Game

10y Frank Sinton

Twitch: It’s More Than a Game

It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...

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2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

2 Options for Developing a Video Monetization Strategy — Dig Deep or Go Long

10y Frank Sinton

2 Options for Developing a Video Monetization Stra...

Content providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...

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Multi-Channel Network Mania: The Questions That Come Next

Multi-Channel Network Mania: The Questions That Come Next

10y Frank Sinton

Multi-Channel Network Mania: The Questions That Co...

After news broke that Disney has purchased multi-channel network (MCN) Maker Studios, questions about what these recent acquisitions of MCNs mean bega...

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Programmatic TV Buying

Programmatic TV Buying

10y Frank Sinton

Programmatic TV Buying

In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...

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Monetizing OTT: Ads, a la Carte, and Subscriptions

Monetizing OTT: Ads, a la Carte, and Subscriptions

10y Frank Sinton

Monetizing OTT: Ads, a la Carte, and Subscriptions

As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...

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It's Time for Video Content Providers to Start Living in a Mobile World

It's Time for Video Content Providers to Start Living in a Mobile World

10y Frank Sinton

It's Time for Video Content Providers to Start Liv...

Video strategy is simple... find new fans where they live and bring them to where you live. If you own all the rights to your content, why not take fu...

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