YouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...
View articleIn-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...
View articleSure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...
View articleGoogle's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...
View articleCreating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleCreating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...
View articleAd inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space....
View articleThe three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...
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