A Comment on YouTube Comments: It’s About Social, Not Spam
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A Comment on YouTube Comments: It’s About Social, Not Spam

10y Frank Sinton

A Comment on YouTube Comments: It’s About Social, ...

YouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comm...

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Native Ads vs In-App Purchases: Context is King
Media

Native Ads vs In-App Purchases: Context is King

10y Frank Sinton

Native Ads vs In-App Purchases: Context is King

In-app purchases are leading the way in the contextual monetization revolution simply because they're easier to produce at scale, yet native advertisi...

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The Annoying Consequences of an Awesome System
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The Annoying Consequences of an Awesome System

11y Frank Sinton

The Annoying Consequences of an Awesome System

Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...

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Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers
Media

Chromcastic: Smart Devices, Dumb Terminals, and Not Fighting Your Customers

11y Frank Sinton

Chromcastic: Smart Devices, Dumb Terminals, and No...

Google's new Chromecast device opens the opportunity of creating an app for a more standardized development environment that can then be extended to t...

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Content, Context, and Curation: Why Focus Matters
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Content, Context, and Curation: Why Focus Matters

11y Frank Sinton

Content, Context, and Curation: Why Focus Matters

Creating video apps that focus on specific areas will help give consumers what interests them, and placing the right advertising against it is the bes...

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YouTube Market Forces
Media

YouTube Market Forces

11y Frank Sinton

YouTube Market Forces

YouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...

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Get More Bang for Your Buck With Native Video Apps
Media

Get More Bang for Your Buck With Native Video Apps

11y Frank Sinton

Get More Bang for Your Buck With Native Video Apps

Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...

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Real-Time Bidding: Ploy or Panacea?
Media

Real-Time Bidding: Ploy or Panacea?

11y Frank Sinton

Real-Time Bidding: Ploy or Panacea?

Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space....

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Cross-Platform Content Requires Cross-Platform Understanding
Media

Cross-Platform Content Requires Cross-Platform Understanding

11y Frank Sinton

Cross-Platform Content Requires Cross-Platform Und...

The three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...

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