When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
Articles by this author
Concerns about mobile ad-blocking have only accelerated since Apple’s latest iOS version began allowing the technologies. More recently, Samsung smartphones also began ... read more
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
Because Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats to comply with each platform. So, what is a view?