Stealth Partners Go Public to Focus on Brands in Context

More News Stealth Partners Go Public to Focus on Brands in Context

11y Fred Aun

Stealth Partners Go Public to Focus on Brands in C...

Gorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Read More...

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Google-Funded Pixazza Courts Advertisers With New Platform

More News Google-Funded Pixazza Courts Advertisers With New Platform

11y Fred Aun

Google-Funded Pixazza Courts Advertisers With New ...

New ad offering joins existing product that lets users identify and buy items displayed in Web photos. Read More...

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MediaForge Ads Charge Only When People Interact And Buy

More News MediaForge Ads Charge Only When People Interact And Buy

11y Fred Aun

MediaForge Ads Charge Only When People Interact An...

System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Read More...

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Clear Channel, OMD and Illinois Lottery Team for Chicago Billboard Traffic Updates

More News Clear Channel, OMD and Illinois Lottery Team for Chicago Billboard Traffic Updates

11y Fred Aun

Clear Channel, OMD and Illinois Lottery Team for C...

Nineteen digital billboards provide Powerball information alongside live traffic data. Read More...

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A Gradual Rebound for Local Advertising

More News A Gradual Rebound for Local Advertising

11y Fred Aun

A Gradual Rebound for Local Advertising

Digital to encompass a quarter of local ad spend by 2014, says BIA/Kelsey. Read More...

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IPG Goes with Microsoft's Atlas for Ad Management

More News IPG Goes with Microsoft's Atlas for Ad Management

11y Fred Aun

IPG Goes with Microsoft's Atlas for Ad Management

Deal is latest in a string of agreements Microsoft has struck with holding companies. Read More...

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AccuWeather Eases Users and Advertisers Into New Site's Soft Launch

More News AccuWeather Eases Users and Advertisers Into New Site's Soft Launch

11y Fred Aun

AccuWeather Eases Users and Advertisers Into New S...

Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Read More...

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Overseas Weakness Hurts Microsoft's Ad Business

More News Overseas Weakness Hurts Microsoft's Ad Business

11y Fred Aun

Overseas Weakness Hurts Microsoft's Ad Business

Company had a record quarter, no thanks to display and search sales. Read More...

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Atmosphere Proximity Lands Hertz Rent2Buy Account

More News Atmosphere Proximity Lands Hertz Rent2Buy Account

11y Fred Aun

Atmosphere Proximity Lands Hertz Rent2Buy Account

Creative agency will leverage social media. Media will be handled by OMD and Resolution Media. Read More...

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Yahoo Wants to Leverage More Consumer Data

More News Yahoo Wants to Leverage More Consumer Data

11y Fred Aun

Yahoo Wants to Leverage More Consumer Data

CEO Bartz seeks to bolster display ad business after Q4 decline in search revenue. Read More...

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Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv

Marketing Industry Vet Toby Gabriner Jumps from Tribal Fusion to Adap.tv

11y Fred Aun

Industry Vet Toby Gabriner Jumps from Tribal Fusio...

Gabriner was previously CEO at [x+1] and president of Carat Fusion. Read More...

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Hidden Valley Sponsors Food-Themed NBC Digital Series

More News Hidden Valley Sponsors Food-Themed NBC Digital Series

11y Fred Aun

Hidden Valley Sponsors Food-Themed NBC Digital Ser...

"Garden Party" will feature actress Jennie Garth talking about a different vegetable each month. Read More...

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Cash-Infused Visible Technologies to Boost Global Presence

More News Cash-Infused Visible Technologies to Boost Global Presence

11y Fred Aun

Cash-Infused Visible Technologies to Boost Global ...

Part of $22 million in new funding will be used to establish international operations. Read More...

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Automated Tools Help Hidden City Games Join Display Ad Club

More News Automated Tools Help Hidden City Games Join Display Ad Club

12y Fred Aun

Automated Tools Help Hidden City Games Join Displa...

Game publisher uses AdReady platform to drive awareness and traffic to virtual world Bella Sara. Read More...

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New York Media Partners with Clickable for Local Web Ad Sales

More News New York Media Partners with Clickable for Local Web Ad Sales

12y Fred Aun

New York Media Partners with Clickable for Local W...

Print and Web publisher offers search ads and lead gen services to local advertisers. Read More...

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Consortium to Measure Online Ads' Impact on Offline Sales

More News Consortium to Measure Online Ads' Impact on Offline Sales

12y Fred Aun

Consortium to Measure Online Ads' Impact on Offlin...

IRI, Dynamic Logic and other firms will tie online campaigns to brick-and-mortar purchase data. Read More...

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Q3 Online Ad Spend Inched Upward

More News Q3 Online Ad Spend Inched Upward

12y Fred Aun

Q3 Online Ad Spend Inched Upward

The IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period. Read More...

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Dynamic Logic Offers Optimization Tool for Brand Metrics

More News Dynamic Logic Offers Optimization Tool for Brand Metrics

12y Fred Aun

Dynamic Logic Offers Optimization Tool for Brand M...

Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campa...

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Report: Smartphone Adoption Boosts Mobile Web Use, Local Search

More News Report: Smartphone Adoption Boosts Mobile Web Use, Local Search

12y Fred Aun

Report: Smartphone Adoption Boosts Mobile Web Use,...

BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services. Read More...

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Celtics See Success in Competitive Facebook App

More News Celtics See Success in Competitive Facebook App

12y Fred Aun

Celtics See Success in Competitive Facebook App

Branded app adds new layer of fan interaction for a team that's already on Twitter and YouTube. Read More...

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Sephora Drives Referral Sales With Facebook Promo

More News Sephora Drives Referral Sales With Facebook Promo

12y Fred Aun

Sephora Drives Referral Sales With Facebook Promo

Orders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Read More...

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'IPhone Moms' Download Apps for Kids

More News 'IPhone Moms' Download Apps for Kids

12y Fred Aun

'IPhone Moms' Download Apps for Kids

Greystripe report explores the lives of a growing demographic. Read More...

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Magna: 2009 to Be Only Down Year for Online Ads

More News Magna: 2009 to Be Only Down Year for Online Ads

12y Fred Aun

Magna: 2009 to Be Only Down Year for Online Ads

Next five years will bring strong growth in online and mobile spending, IPG agency predicts. Read More...

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Razorfish Aims to Simplify Touchscreen Creations

More News Razorfish Aims to Simplify Touchscreen Creations

12y Fred Aun

Razorfish Aims to Simplify Touchscreen Creations

Software to help clients build touchscreen experiences for multiple devices and platforms. Read More...

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Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys

More News Microsoft: 'Malvertising' Lawsuits Will Help Online Ad Good-Guys

12y Fred Aun

Microsoft: 'Malvertising' Lawsuits Will Help Onlin...

Characterizes legal action as a stroke on behalf of online ad sellers worldwide. Read More...

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Web Radio Service Pandora Offers New Video Ad Format

More News Web Radio Service Pandora Offers New Video Ad Format

12y Fred Aun

Web Radio Service Pandora Offers New Video Ad Form...

NBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Read More...

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FM Folds OPA's New Units Into a Premium Roadblock

More News FM Folds OPA's New Units Into a Premium Roadblock

12y Fred Aun

FM Folds OPA's New Units Into a Premium Roadblock

Three units are combined to give brand advertisers total share of voice on a site. Read More...

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