SpotMixer and Google Pair to Offer Self-Serve Online Video Ads
Media

SpotMixer and Google Pair to Offer Self-Serve Online Video Ads

15y Fred Aun

SpotMixer and Google Pair to Offer Self-Serve Onli...

The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Read More...

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Rovi and TNS Media Research Bond for TV Measurement
Media

Rovi and TNS Media Research Bond for TV Measurement

15y Fred Aun

Rovi and TNS Media Research Bond for TV Measuremen...

Promise of measurement standards being raised, helping advertisers understand metrics better. Read More...

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Spot Runner Chooses Yodle as Local Ad Partner
Media

Spot Runner Chooses Yodle as Local Ad Partner

15y Fred Aun

Spot Runner Chooses Yodle as Local Ad Partner

Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Read More...

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Motorcycle Maker to Marketing Team: Don't Keep It to Yourself
Media

Motorcycle Maker to Marketing Team: Don't Keep It to Yourself

15y Fred Aun

Motorcycle Maker to Marketing Team: Don't Keep It ...

For one Oregon company, a tolerance for leaks yields surprising results. Read More...

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Mountain Dew Signs On For Paramount Digital Interactive Series
Media

Mountain Dew Signs On For Paramount Digital Interactive Series

15y Fred Aun

Mountain Dew Signs On For Paramount Digital Intera...

Web series and online game will allow viewers to determine the plot flow and story outcome. Read More...

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Pandora Joins Katz Online for Audio Ad Push
Media

Pandora Joins Katz Online for Audio Ad Push

15y Fred Aun

Pandora Joins Katz Online for Audio Ad Push

Clear Channel-owned seller will not replace Pandora"s in-house sales. Read More...

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Microsoft, ComScore Partner on Traditional Ad Planning Service
Media

Microsoft, ComScore Partner on Traditional Ad Planning Service

15y Fred Aun

Microsoft, ComScore Partner on Traditional Ad Plan...

Reach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Read More...

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ChaCha Q&A Ads Boost 'Transformers' Debut
Media

ChaCha Q&A Ads Boost 'Transformers' Debut

15y Fred Aun

ChaCha Q&A Ads Boost 'Transformers' Debut

SMS ads for Paramount Pictures flick raised brand awareness of the film. Read More...

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AMP Agency Snags Rock Coast Media
Media

AMP Agency Snags Rock Coast Media

15y Fred Aun

AMP Agency Snags Rock Coast Media

Move designed to building the Alloy Media division's offerings in search and social media marketing. Read More...

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Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform
Media

Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform

15y Fred Aun

Its Eye on Real Social Cash, Adknowledge Buys Virt...

Virtual currency can be provided to users who sign up for advertising offers. Read More...

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Former AOL Media Networks Chief Named CEO at The Weather Channel
Media

Former AOL Media Networks Chief Named CEO at The Weather Channel

15y Fred Aun

Former AOL Media Networks Chief Named CEO at The W...

While at AOL, Michael Kelly was involved in the acquisitions of Advertising.com and Third Screen Media. Read More...

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Gorilla Nation Integrates Teens with Kids For Focused Ad Rep
Media

Gorilla Nation Integrates Teens with Kids For Focused Ad Rep

15y Fred Aun

Gorilla Nation Integrates Teens with Kids For Focu...

GN Kids & Teens division will aggregate notoriously fickle young Web users. Read More...

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Giving a Twit: Sanitation Non-Profit Hits Up Twitter for Toilet Talk
Media

Giving a Twit: Sanitation Non-Profit Hits Up Twitter for Toilet Talk

15y Fred Aun

Giving a Twit: Sanitation Non-Profit Hits Up Twitt...

Campaign to put composting toilets in developing regions doesn't shy away from scatological humor. Read More...

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The Few and the Proud: Ads on Bing
Media

The Few and the Proud: Ads on Bing

15y Fred Aun

The Few and the Proud: Ads on Bing

AdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Read More...

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Open Rates for Marketing E-mail On the Rise, Says Epsilon
Media

Open Rates for Marketing E-mail On the Rise, Says Epsilon

15y Fred Aun

Open Rates for Marketing E-mail On the Rise, Says ...

Study hints at improved relevance and list hygiene. Read More...

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Huggies Sponsors Circle of Moms Facebook App
Media

Huggies Sponsors Circle of Moms Facebook App

15y Fred Aun

Huggies Sponsors Circle of Moms Facebook App

Deal represents Kimberly-Clark brand's first close contextual integration with an app. Read More...

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App Developer Slide Shifts Sales Focus to Sponsorships
Media

App Developer Slide Shifts Sales Focus to Sponsorships

15y Fred Aun

App Developer Slide Shifts Sales Focus to Sponsors...

Custom integration and product placement will replace bulk ad sales. Read More...

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TiVo and Quantcast Pair-up May Illuminate TV-Web Ad Connection
Media

TiVo and Quantcast Pair-up May Illuminate TV-Web Ad Connection

15y Fred Aun

TiVo and Quantcast Pair-up May Illuminate TV-Web A...

The companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit...

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Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube
Media

Mobile Couponing Brings Mixed Results to an Iowa Jiffy Lube

15y Fred Aun

Mobile Couponing Brings Mixed Results to an Iowa J...

Thousands of Ames, Iowa residents claimed mobile coupons after a radio call to action, but redemption was weak. Read More...

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Staples Taps Facebook to Help Young Customers Give Back
Media

Staples Taps Facebook to Help Young Customers Give Back

15y Fred Aun

Staples Taps Facebook to Help Young Customers Give...

Uses Facebook page and app to drive in-store traffic while collecting donations for poor students. Read More...

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Village Voice Media Launches Local Ad Network
Media

Village Voice Media Launches Local Ad Network

15y Fred Aun

Village Voice Media Launches Local Ad Network

A longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in night...

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Visible Technologies Offers Tools to Boost Search Reputations
Media

Visible Technologies Offers Tools to Boost Search Reputations

15y Fred Aun

Visible Technologies Offers Tools to Boost Search ...

Offering includes analysis of top search results and SEO recommendations with an eye toward brand reputation. Read More...

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Internet Ad Spending Declined in Q1, Says IAB
Media

Internet Ad Spending Declined in Q1, Says IAB

15y Fred Aun

Internet Ad Spending Declined in Q1, Says IAB

Companies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008. Re...

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Yahoo Audiences SVP Dossett Leaves for Adventure Travel Startup
Media

Yahoo Audiences SVP Dossett Leaves for Adventure Travel Startup

15y Fred Aun

Yahoo Audiences SVP Dossett Leaves for Adventure T...

Mountain climber leaves Yahoo after just seven months. Read More...

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CBS Outdoor Launches SMS Program
Media

CBS Outdoor Launches SMS Program

15y Fred Aun

CBS Outdoor Launches SMS Program

Capability can support advertiser coupons or sweepstakes, and comes with real-time measurement. Read More...

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Sapient Interactive Launches Production Unit
Media

Sapient Interactive Launches Production Unit

15y Fred Aun

Sapient Interactive Launches Production Unit

Video entertainment group will produce client films for online, broadcast and mobile consumption. Read More...

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Gillette Mobile App Helps Answer Timeless Question: 'Should I Grow a Beard?'
Media

Gillette Mobile App Helps Answer Timeless Question: 'Should I Grow a Beard?...

15y Fred Aun

Gillette Mobile App Helps Answer Timeless Question...

iPhone app lets the curious see how they look with different facial hair. Read More...

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