The partnership expands the relationship between Google's TV ad service and the do-it-yourself online video ad firm. Read More...
View articlePromise of measurement standards being raised, helping advertisers understand metrics better. Read More...
View articleSpot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Read More...
View articleFor one Oregon company, a tolerance for leaks yields surprising results. Read More...
View articleWeb series and online game will allow viewers to determine the plot flow and story outcome. Read More...
View articleClear Channel-owned seller will not replace Pandora"s in-house sales. Read More...
View articleReach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Read More...
View articleSMS ads for Paramount Pictures flick raised brand awareness of the film. Read More...
View articleMove designed to building the Alloy Media division's offerings in search and social media marketing. Read More...
View articleVirtual currency can be provided to users who sign up for advertising offers. Read More...
View articleWhile at AOL, Michael Kelly was involved in the acquisitions of Advertising.com and Third Screen Media. Read More...
View articleGN Kids & Teens division will aggregate notoriously fickle young Web users. Read More...
View articleCampaign to put composting toilets in developing regions doesn't shy away from scatological humor. Read More...
View articleAdGooroo report finds Microsoft is taking a quality-over-quantity approach with its relaunched search experience. Read More...
View articleStudy hints at improved relevance and list hygiene. Read More...
View articleDeal represents Kimberly-Clark brand's first close contextual integration with an app. Read More...
View articleCustom integration and product placement will replace bulk ad sales. Read More...
View articleThe companies are partnering to help determine how TV ads affect online behavior, and to determine things like how much more likely users are to visit...
View articleThousands of Ames, Iowa residents claimed mobile coupons after a radio call to action, but redemption was weak. Read More...
View articleUses Facebook page and app to drive in-store traffic while collecting donations for poor students. Read More...
View articleA longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in night...
View articleOffering includes analysis of top search results and SEO recommendations with an eye toward brand reputation. Read More...
View articleCompanies spent about $5.5 billion on Internet advertising during the first three months of 2009, a 5 percent decline from the same period in 2008. Re...
View articleMountain climber leaves Yahoo after just seven months. Read More...
View articleCapability can support advertiser coupons or sweepstakes, and comes with real-time measurement. Read More...
View articleVideo entertainment group will produce client films for online, broadcast and mobile consumption. Read More...
View articleiPhone app lets the curious see how they look with different facial hair. Read More...
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