Local Search: Convert and Win

Local Search: Convert and Win

18y Fredrick Marckini

Local Search: Convert and Win

Sometimes best conversion opportunity is to target keywords that convert offline. Read More...

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PPC Advertising Connects to Conversion Rate

PPC Advertising Connects to Conversion Rate

19y Fredrick Marckini

PPC Advertising Connects to Conversion Rate

How paid search bid prices are connected to conversion rates. Read More...

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Search Advertising and Conversion Lag Times

Search Advertising and Conversion Lag Times

19y Fredrick Marckini

Search Advertising and Conversion Lag Times

Many products have conversion lag times. Yet overanxious marketers correct their course too quickly and leave money on the table. Read More...

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How Affiliate Programs Can Affect Search Rankings

How Affiliate Programs Can Affect Search Rankings

19y Fredrick Marckini

How Affiliate Programs Can Affect Search Rankings

Your affiliates link to you in ways search engines can follow. Their links influence your ranking, for better or worse. Read More...

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Seasonality and SEM Campaigns

Seasonality and SEM Campaigns

19y Fredrick Marckini

Seasonality and SEM Campaigns

Seasonality requires a new bidding strategy, not just a bigger budget. Read More...

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Local Search: Convert and Win

Local Search: Convert and Win

19y Fredrick Marckini

Local Search: Convert and Win

Sometimes best conversion opportunity is to target keywords that convert offline. Read More...

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Nonconverting Keywords and the Search Continuum, Part 2

Nonconverting Keywords and the Search Continuum, Part 2

19y Fredrick Marckini

Nonconverting Keywords and the Search Continuum, P...

How much is a nonconverting keyword worth? Much more than you think. Part two of a two-part series. Read More...

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Nonconverting Keywords and the Search Continuum, Part 1

Nonconverting Keywords and the Search Continuum, Part 1

19y Fredrick Marckini

Nonconverting Keywords and the Search Continuum, P...

How much is a nonconverting keyword worth? Much more than you think. Part one of a two-part series. Read More...

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Keywords: Speak Your Audience’s Language

Keywords: Speak Your Audience’s Language

19y Fredrick Marckini

Keywords: Speak Your Audience’s Language

Your Web site isn’t the focus of your SEM campaign. Your audience is. Read More...

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The SEM CEO's Predictions, Part 2

The SEM CEO's Predictions, Part 2

19y Fredrick Marckini

The SEM CEO's Predictions, Part 2

Where's search going in 2005? Our expert (and a few readers) gaze into their crystal balls. Read More...

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The SEM CEO's Predictions, Part 1

The SEM CEO's Predictions, Part 1

19y Fredrick Marckini

The SEM CEO's Predictions, Part 1

A look back on the accuracy of last year's predictions for 2004 in part one of a two-part series. Read More...

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Search-Engine Ready Corporate Communications

Search-Engine Ready Corporate Communications

19y Fredrick Marckini

Search-Engine Ready Corporate Communications

Media coverage leaves a trail of breadcrumbs. Do you know which ones search engines can follow? Read More...

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SEO’s Multiplying Effect on Paid Inclusion

SEO’s Multiplying Effect on Paid Inclusion

19y Fredrick Marckini

SEO’s Multiplying Effect on Paid Inclusion

Pairing paid inclusion with SEO can significantly increase your ROI. Read More...

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Single-Word Searches Aren’t Dead Yet

Single-Word Searches Aren’t Dead Yet

19y Fredrick Marckini

Single-Word Searches Aren’t Dead Yet

Keywords are the heart of an SEM campaign. Some important stats on how they’re used. Read More...

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Google’s Desktop Search Could Change SEM Forever

Google’s Desktop Search Could Change SEM Forever

19y Fredrick Marckini

Google’s Desktop Search Could Change SEM Forever

Desktop search will change the way people use computers. That makes it a trend worth watching. Read More...

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When Client/SEM Communications Break Down

When Client/SEM Communications Break Down

19y Fredrick Marckini

When Client/SEM Communications Break Down

Three major communication breakdowns that can demolish SEM campaign results. Read More...

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Paid Inclusion Beats PPC in Many Markets

Paid Inclusion Beats PPC in Many Markets

20y Fredrick Marckini

Paid Inclusion Beats PPC in Many Markets

Paid inclusion is often much cheaper than PPC search ads. Most marketers should use both for maximum ROI. Read More...

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SEM Wants to Embrace the CMO

SEM Wants to Embrace the CMO

20y Fredrick Marckini

SEM Wants to Embrace the CMO

Search has earned its way up the corporate food chain, from Webmaster to marketing coordinator to director of online marketing and VP of online market...

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Why Nonconverting Keywords Will Drive Search Ad Spend

Why Nonconverting Keywords Will Drive Search Ad Spend

20y Fredrick Marckini

Why Nonconverting Keywords Will Drive Search Ad Sp...

As any brand marketer will tell you, conversion isn’t always the goal. There’s ROI in nonconverting keywords, too. Read More...

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PPC Advertising Connects to Conversion Rate

PPC Advertising Connects to Conversion Rate

20y Fredrick Marckini

PPC Advertising Connects to Conversion Rate

How paid search bid prices are connected to conversion rates. Read More...

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SEO and Paid Search Campaigns: Share the Data!

SEO and Paid Search Campaigns: Share the Data!

20y Fredrick Marckini

SEO and Paid Search Campaigns: Share the Data!

Failing to inform a natural search campaign with findings from a search advertising campaign (or vice versa) means a high lost-opportunity cost. Read ...

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Affiliate Marketing and SEM Revisited

Affiliate Marketing and SEM Revisited

20y Fredrick Marckini

Affiliate Marketing and SEM Revisited

Nothing flies in the face of common wisdom quite like integrating affiliate marketing with SEM. Read More...

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SEM and Reputation Management

SEM and Reputation Management

20y Fredrick Marckini

SEM and Reputation Management

Identifying flame sites is only the beginning. How to win reputation management battles with smart SEM. Read More...

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Is Your Search Marketing Campaign Lopsided?

Is Your Search Marketing Campaign Lopsided?

20y Fredrick Marckini

Is Your Search Marketing Campaign Lopsided?

What are more important, paid or organic listings? New research indicates it may depend on who's searching. Read More...

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"Cheap" and "Free" Keywords: Not Always a Bargain

"Cheap" and "Free" Keywords: Not Always a Bargain

20y Fredrick Marckini

"Cheap" and "Free" Keywords: Not Always a Bargain

SEM mathematics: More often costs less, so long as ’cheap’ and ’free’ aren’t part of your keyword strategy. Read More...

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The One-Two Punch: SEO and PPC

The One-Two Punch: SEO and PPC

20y Fredrick Marckini

The One-Two Punch: SEO and PPC

A new study stresses the importance of combining SEO with paid search ads. Read More...

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NetIQ Quietly Changes SEM -- Forever

NetIQ Quietly Changes SEM -- Forever

20y Fredrick Marckini

NetIQ Quietly Changes SEM -- Forever

NetIQ quietly creates and corners a market overnight. Read More...

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