Subtle PPC Differences Can Boost ROI
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Subtle PPC Differences Can Boost ROI

20y Fredrick Marckini

Subtle PPC Differences Can Boost ROI

If you know how to use to your advantage, seemingly small differences between Google and Overture's paid ad programs can make big improvements to your...

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Ass-Backwards SEM
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Ass-Backwards SEM

20y Fredrick Marckini

Ass-Backwards SEM

Marketers seeking results through PPC search advertising have it upside down. Read More...

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Legal Clause Limits SEM Campaigns Before They Start
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Legal Clause Limits SEM Campaigns Before They Start

20y Fredrick Marckini

Legal Clause Limits SEM Campaigns Before They Star...

A single clause can hobble your SEM campaign before it ever starts. Read More...

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Using Paid Inclusion to Get to the Next Level, Part 2
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Using Paid Inclusion to Get to the Next Level, Part 2

20y Fredrick Marckini

Using Paid Inclusion to Get to the Next Level, Par...

Understanding (multi) keyword targeting, XML feeds, and the differences between paid inclusion and crawler-based search engines. Read More...

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Using Paid Inclusion to Get to the Next Level, Part 1
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Using Paid Inclusion to Get to the Next Level, Part 1

20y Fredrick Marckini

Using Paid Inclusion to Get to the Next Level, Par...

What one e-tailer did when organic SEO wasn't enough -- and someadvice from Inktomi. Read More...

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Build Brand Equity for Search
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Build Brand Equity for Search

20y Fredrick Marckini

Build Brand Equity for Search

SEM: not just direct marketing. Read More

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Small Fish, Big Name, Right Price
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Small Fish, Big Name, Right Price

20y Fredrick Marckini

Small Fish, Big Name, Right Price

Barracuda Networks has been making waves with its simple, affordable anti-spam appliances. Read More...

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Yahoo! Drops Google (Get Out Your Wallets)
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Yahoo! Drops Google (Get Out Your Wallets)

20y Fredrick Marckini

Yahoo! Drops Google (Get Out Your Wallets)

On your mark, get set, raise your SEM budget. A lot. Read More...

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SEM Predictions for 2004 (The SEM CEO's View)
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SEM Predictions for 2004 (The SEM CEO's View)

20y Fredrick Marckini

SEM Predictions for 2004 (The SEM CEO's View)

Who has the better crystal ball, our SEM CEO or our industry analyst ? Time, of course, will tell. Read More...

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Connecting Offline Sales to SEM: A Case Study
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Connecting Offline Sales to SEM: A Case Study

20y Fredrick Marckini

Connecting Offline Sales to SEM: A Case Study

Think someone's spending crazy amounts on a keyword? Maybe she's driving sales off line. Read More...

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'Tis the Season: Build a Search Engine Marketing Budget
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'Tis the Season: Build a Search Engine Marketing Budget

20y Fredrick Marckini

'Tis the Season: Build a Search Engine Marketing B...

To build your first SEM budget, you may first have to engage in SEM to determine volume and performance. But some forecasting is possible. Read More...

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It's Good to Compete With Your Affiliates in PPC Search
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It's Good to Compete With Your Affiliates in PPC Search

20y Fredrick Marckini

It's Good to Compete With Your Affiliates in PPC S...

Interactive marketing's most counterintuitive idea? Encourage your affiliates to compete against you. Read More...

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Why an SEM RFP Is a Mistake, Part 2
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Why an SEM RFP Is a Mistake, Part 2

20y Fredrick Marckini

Why an SEM RFP Is a Mistake, Part 2

RFPs won't help most companies select the best SEM vendor. There's a better way. Last of a two-part series. Read More...

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Why an SEM RFP Is a Mistake, Part 1
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Why an SEM RFP Is a Mistake, Part 1

21y Fredrick Marckini

Why an SEM RFP Is a Mistake, Part 1

RFPs won't help most companies select the best SEM vendor. There's a better way. Read More...

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Relevant Links Begin In Directories
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Relevant Links Begin In Directories

21y Fredrick Marckini

Relevant Links Begin In Directories

'There's a lady who knows/All that glitters is gold/And she's buying a page rank of seven...' Read More...

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Contextual Advertising, Part 2 of 2
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Contextual Advertising, Part 2 of 2

21y Fredrick Marckini

Contextual Advertising, Part 2 of 2

Why contextual ads? Why now? And, why there's no offline equivalent. Last of a 2-part series. Read More...

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Contextual Advertising, Part 1 of 2
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Contextual Advertising, Part 1 of 2

21y Fredrick Marckini

Contextual Advertising, Part 1 of 2

Why contextual ads? Why now? And, why there's no offline equivalent. Read More...

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The Coming Search Engine War, Part 2
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The Coming Search Engine War, Part 2

21y Fredrick Marckini

The Coming Search Engine War, Part 2

Three potential tactics for Google to thwart the Redmond giant. Read More...

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The Coming Search Engine War, Part 1
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The Coming Search Engine War, Part 1

21y Fredrick Marckini

The Coming Search Engine War, Part 1

How Microsoft can win and how Google must battle back. Read More...

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Natural Search: The Overlooked Strategy
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Natural Search: The Overlooked Strategy

21y Fredrick Marckini

Natural Search: The Overlooked Strategy

It's easier to buy a listing than earn it. But not ranking in natural search results benefits no one -- except your competitors. Read More...

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Inquiry Marketing Fulfills SEM's Promise
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Inquiry Marketing Fulfills SEM's Promise

21y Fredrick Marckini

Inquiry Marketing Fulfills SEM's Promise

If you're just thinking about keywords, clicks, and conversions, you may be missing out on search's potential. Read More...

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