Sh*t Digital Marketers Say

Sh*t Digital Marketers Say

11y Gary Stein

Sh*t Digital Marketers Say

Busting five of the myths that seem to be floating around the marketing industry. Read More...

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The 3 Types of Influencers

The 3 Types of Influencers

11y Gary Stein

The 3 Types of Influencers

It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how yo...

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Why Twitter Will Win: TV

Why Twitter Will Win: TV

11y Gary Stein

Why Twitter Will Win: TV

Clearly Twitter gets it: TV is here to stay. Part two in a two-part series. Read More...

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TV Everywhere! (Just No Ads)

TV Everywhere! (Just No Ads)

11y Gary Stein

TV Everywhere! (Just No Ads)

Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Read More...

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The Big Mess: Advertising and Editorial

The Big Mess: Advertising and Editorial

11y Gary Stein

The Big Mess: Advertising and Editorial

How the Twitter/AP mashup will further blur the lines of advertising and editorial. Read More...

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The Never-Ending Consideration Phase

The Never-Ending Consideration Phase

11y Gary Stein

The Never-Ending Consideration Phase

The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Read M...

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1 More Obituary for the Website

1 More Obituary for the Website

11y Gary Stein

1 More Obituary for the Website

While brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Read More...

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The End of the TV-Centric Era

The End of the TV-Centric Era

11y Gary Stein

The End of the TV-Centric Era

How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Read M...

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Thread.com: An Actual Business Model for 'Curation'?

Thread.com: An Actual Business Model for 'Curation'?

11y Gary Stein

Thread.com: An Actual Business Model for 'Curation...

Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way ...

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Market-Advertis-Servicing, Anyone?

Market-Advertis-Servicing, Anyone?

11y Gary Stein

Market-Advertis-Servicing, Anyone?

No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage...

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The Next Newspaper Revolution

The Next Newspaper Revolution

11y Gary Stein

The Next Newspaper Revolution

The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed...

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You Need to Care About: Mobile Payments

You Need to Care About: Mobile Payments

12y Gary Stein

You Need to Care About: Mobile Payments

Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Read More...

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Facebook's Search Ads: Why Do You Hate Us?

Facebook's Search Ads: Why Do You Hate Us?

12y Gary Stein

Facebook's Search Ads: Why Do You Hate Us?

Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook? Read More...

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Is Advertising Killing the Internet?

Is Advertising Killing the Internet?

12y Gary Stein

Is Advertising Killing the Internet?

Rather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands. Read M...

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Using Data to Drive Interactive Experiences

Using Data to Drive Interactive Experiences

12y Gary Stein

Using Data to Drive Interactive Experiences

The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together. Re...

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How to Tell if Your Ad Is Terrible

How to Tell if Your Ad Is Terrible

12y Gary Stein

How to Tell if Your Ad Is Terrible

Use this simple five-point checklist to help you determine whether or not your ad is worth anything at all. Read More...

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Stop 'Targeting'

Stop 'Targeting'

12y Gary Stein

Stop 'Targeting'

A new focus on targeting in media buying and creative development is misguided. Here's why. Read More...

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Twitter: The Only Social Network That Will Matter

Twitter: The Only Social Network That Will Matter

12y Gary Stein

Twitter: The Only Social Network That Will Matter

What does Twitter have that other social networks don't? Read More...

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The New Knowledge Graph

The New Knowledge Graph

12y Gary Stein

The New Knowledge Graph

A look at what Google's new knowledge Graph means for marketers. Read More...

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3 Percent: Why GM's Media Spending Matters

3 Percent: Why GM's Media Spending Matters

12y Gary Stein

3 Percent: Why GM's Media Spending Matters

Why aren't serious advertisers dedicating reasonable amounts of budget toward the one medium that moves consumers the most? Read More...

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8 Pitch Scenarios (and How to Deal With Them)

8 Pitch Scenarios (and How to Deal With Them)

12y Gary Stein

8 Pitch Scenarios (and How to Deal With Them)

Figuring out which pitch you are in and creating a plan that will enable you to navigate the pitch successfully. Read More...

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$1 Billion Wasted

$1 Billion Wasted

12y Gary Stein

$1 Billion Wasted

There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all. Read More...

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Want Attention? Take a Risk

Want Attention? Take a Risk

12y Gary Stein

Want Attention? Take a Risk

A five-step plan to build risk into your marketing programs. Read More...

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Incidental Advocacy: The Easiest Path to Online Word of Mouth

Incidental Advocacy: The Easiest Path to Online Word of Mouth

12y Gary Stein

Incidental Advocacy: The Easiest Path to Online Wo...

Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artific...

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Look Sharp! How Fashion Sites Are Reinventing E-Commerce

Look Sharp! How Fashion Sites Are Reinventing E-Commerce

12y Gary Stein

Look Sharp! How Fashion Sites Are Reinventing E-Co...

Lessons in content marketing and social shopping from two stylish e-commerce sites. Read More...

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Replacing the Funnel With Moments

Replacing the Funnel With Moments

12y Gary Stein

Replacing the Funnel With Moments

How a series of moments in the purchase process can help us allow the consumer to be in control. Read More...

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Facebook, Google, and the Economics of Abundance

Facebook, Google, and the Economics of Abundance

12y Gary Stein

Facebook, Google, and the Economics of Abundance

You don't actually think Facebook owes you any money, do you? Read More...

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