Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands, publishers and agencies are evolving in their new roles.
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Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically target with ads on Facebook. Columnist Gary Stein explains how it is best used by marketers.
We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye.
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We have come to call this 'binge viewing', and it is both somewhat controversial, massively disruptive and totally interesting for advertisers.