The Real Story of Online Advertising Spending

The Real Story of Online Advertising Spending

12y Gary Stein

The Real Story of Online Advertising Spending

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figure out if you're online or...

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Think Plural

Think Plural

12y Gary Stein

Think Plural

It is time for strategy to move from consumer-centric to consumers-centric. Read More...

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'Social Media Agency': Fad or Revolution?

'Social Media Agency': Fad or Revolution?

12y Gary Stein

'Social Media Agency': Fad or Revolution?

More brands are taking social media seriously because they are not just seeking to fill a new channel with their message, but to connect more closely ...

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Content and Device Separate

Content and Device Separate

12y Gary Stein

Content and Device Separate

The day has arrived where content is no longer necessarily tied directly to the devices we use. Read More...

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A Short Guide to Ignoring Data

A Short Guide to Ignoring Data

12y Gary Stein

A Short Guide to Ignoring Data

You need to always remember that no data point is ever more important than your business goal. Read More...

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How to Sanely Slash Prices Like a Crazy Person

How to Sanely Slash Prices Like a Crazy Person

12y Gary Stein

How to Sanely Slash Prices Like a Crazy Person

Four rules that will help you cut prices for the holidays to drive business, but maintain the ongoing value that your brand has captured. Read More...

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An Overdue Love Letter to Search

An Overdue Love Letter to Search

12y Gary Stein

An Overdue Love Letter to Search

Three reasons why I truly do love search and find it fascinating and engaging. Read More...

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Speak to Me: Mobile, Voice, and Your Ad

Speak to Me: Mobile, Voice, and Your Ad

12y Gary Stein

Speak to Me: Mobile, Voice, and Your Ad

Will there come a day where Siri serves paid ads as a response? Read More...

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Talk Is Cheap: Facebook Gives Brands a New Rainbow to Chase

Talk Is Cheap: Facebook Gives Brands a New Rainbow to Chase

13y Gary Stein

Talk Is Cheap: Facebook Gives Brands a New Rainbow...

You need to get lots of people believing in your brand and feeling emotions because of your brand...not just talking about it. Read More...

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The Facebook Ticker: Good News for Brands

The Facebook Ticker: Good News for Brands

13y Gary Stein

The Facebook Ticker: Good News for Brands

Facebook's latest tweak to its interface gives brands a new way to be a part of a consumer's social life. Read More...

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This Is Why You Have No Friends

This Is Why You Have No Friends

13y Gary Stein

This Is Why You Have No Friends

Why brands must strive to attract a large number of fans. Read More...

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Poptent: Rethink Everything You Know About Ads

Poptent: Rethink Everything You Know About Ads

13y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

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Tablets and Advertising: A Revolution in the Making

Tablets and Advertising: A Revolution in the Making

13y Gary Stein

Tablets and Advertising: A Revolution in the Makin...

For advertisers, there are two big revolutions being kicked off by the growth of tablets: one creative and the other strategic. Read More...

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Contents Under Pressure: The New Approach to Creative

Contents Under Pressure: The New Approach to Creative

13y Gary Stein

Contents Under Pressure: The New Approach to Creat...

We must change the language we use to describe the stuff-we-make. Read More...

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Why @garyst3in Is My New Online Home [Update]

Why @garyst3in Is My New Online Home [Update]

13y Gary Stein

Why @garyst3in Is My New Online Home [Update]

Overlooking Twitter for Internet marketing is potentially like ignoring Google. Read More...

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5 Things Agencies Need to Do (But Won't)

5 Things Agencies Need to Do (But Won't)

13y Gary Stein

5 Things Agencies Need to Do (But Won't)

To-do items marketers and their agencies need to follow to best meet the current set of new challenges. Read More...

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When SERP Top Position Goes Below the Fold

When SERP Top Position Goes Below the Fold

13y Gary Stein

When SERP Top Position Goes Below the Fold

A look at three big challenges to the prominence of the top result on the SERP. Read More...

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Capitalizing on Knowsharing Behavior

Capitalizing on Knowsharing Behavior

13y Gary Stein

Capitalizing on Knowsharing Behavior

The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you'...

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Ideas Are Not Enough

Ideas Are Not Enough

13y Gary Stein

Ideas Are Not Enough

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Read More...

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Nobody Gets Social Media...Yet

Nobody Gets Social Media...Yet

13y Gary Stein

Nobody Gets Social Media...Yet

The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Read More...

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The Paywall Cometh and It's Not a Big Deal

The Paywall Cometh and It's Not a Big Deal

13y Gary Stein

The Paywall Cometh and It's Not a Big Deal

A look at the ripple effects of The New York Times paywall. Read More...

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New Uses for Online Communities

New Uses for Online Communities

13y Gary Stein

New Uses for Online Communities

How Reddit is turning communities into creation engines. Read More...

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Likeable Versus Memorable?

Likeable Versus Memorable?

13y Gary Stein

Likeable Versus Memorable?

Consider one Super Bowl superstar TV advertiser who squandered an online opportunity. Read More...

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Mixing the Bought/Owned/Earned Cocktail

Mixing the Bought/Owned/Earned Cocktail

13y Gary Stein

Mixing the Bought/Owned/Earned Cocktail

Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Read More...

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2011: Social Media FTW

2011: Social Media FTW

13y Gary Stein

2011: Social Media FTW

If you want followers, you have to be a leader. Read More

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Are Web Apps the Future of Websites? (A: Yes)

Are Web Apps the Future of Websites? (A: Yes)

13y Gary Stein

Are Web Apps the Future of Websites? (A: Yes)

It's time to take the content and/or functionality that you have on your site and build it into a Web app. Read More...

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Open, Neutral, and Communal: A Commitment to Innovation

Open, Neutral, and Communal: A Commitment to Innovation

13y Gary Stein

Open, Neutral, and Communal: A Commitment to Innov...

The lifeblood of advertising is innovation. Read More...

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