Social E-mail, Net Neutrality, and More: Notes From the Notebook

Social E-mail, Net Neutrality, and More: Notes From the Notebook

13y Gary Stein

Social E-mail, Net Neutrality, and More: Notes Fro...

A few thoughts on socializing e-mail, taking a stand on net neutrality, and the rising challenge of self-branding. Read More...

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Is SE-Over?

Is SE-Over?

13y Gary Stein

Is SE-Over?

SEO - a system once ruled by a minority holding special knowledge - is now being overturned by a crowd of people wielding small and simple tools. Read...

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Engine or Destination - Which Are You?

Engine or Destination - Which Are You?

13y Gary Stein

Engine or Destination - Which Are You?

Why brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Read More...

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I Am (Trying to Be) Harry Crane

I Am (Trying to Be) Harry Crane

14y Gary Stein

I Am (Trying to Be) Harry Crane

Forget about Don Draper. Mad Men's Harry Crane was onto something big. Are you? Read More...

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3 Location-Based Campaigns That Aren't Terrible

3 Location-Based Campaigns That Aren't Terrible

14y Gary Stein

3 Location-Based Campaigns That Aren't Terrible

How Coca-Cola, Weight Watchers, and McDonald's have developed location-based apps that demonstrate how to integrate message with functionality. Read M...

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Have We Gone Too Far With Targeting?

Have We Gone Too Far With Targeting?

14y Gary Stein

Have We Gone Too Far With Targeting?

As much as targeting has saved online advertising, it worries consumers in three big ways. Read More...

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Why You Need to Really Care About Touchscreens

Why You Need to Really Care About Touchscreens

14y Gary Stein

Why You Need to Really Care About Touchscreens

Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Read M...

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Your Marketing Data Sucks

Your Marketing Data Sucks

14y Gary Stein

Your Marketing Data Sucks

With online advertising and marketing, I think we need to ask the single most important question about research: why are we bothering? Read More...

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Should You Be "Friends" With Your Clients?

Should You Be "Friends" With Your Clients?

14y Gary Stein

Should You Be "Friends" With Your Clients?

Is the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...

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The Art of the Deal

The Art of the Deal

14y Gary Stein

The Art of the Deal

Online bargain hunters and gatherers are converging. Read More

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Wait...Why Do We Still Have Jobs?

Wait...Why Do We Still Have Jobs?

14y Gary Stein

Wait...Why Do We Still Have Jobs?

We thought by 2010 advertising would be contracting. Instead, it's become bigger than ever. Why? And how can we expand along with it? Read More...

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Caffeine: How Google's New Approach to Indexing the Web Changes Everything

Caffeine: How Google's New Approach to Indexing the Web Changes Everything

14y Gary Stein

Caffeine: How Google's New Approach to Indexing th...

Google has overhauled the way it captures content on the Web. What does it mean for your business? Read More...

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What Is Real-Time Advertising?

What Is Real-Time Advertising?

14y Gary Stein

What Is Real-Time Advertising?

Four ways that advertisers, publishers, and technology providers are pushing forward with innovations in advertising. Read More...

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Notes on the Convergence

Notes on the Convergence

14y Gary Stein

Notes on the Convergence

Now that media platforms, media owners, and media consumers are in the same space, we can let them interact, grow, and create. Read More...

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An Idea So Crazy It's Brilliant

An Idea So Crazy It's Brilliant

14y Gary Stein

An Idea So Crazy It's Brilliant

Ignite your community of consumers and fans through interactive marketing, like this company did, and be amazed at the outcomes. Read More...

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Social Media Blasphemy: Advertise!

Social Media Blasphemy: Advertise!

14y Gary Stein

Social Media Blasphemy: Advertise!

It's time to start bridging the gap between our brand and our consumers through social media. It's time to embrace its power and use it to advertise. ...

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iPadvertising: What to Expect

iPadvertising: What to Expect

14y Gary Stein

iPadvertising: What to Expect

Will the iPad change the way we think of an ad, online and offline, and fixed and mobile? Read More...

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CAFE: Marketing Model of the Future

CAFE: Marketing Model of the Future

14y Gary Stein

CAFE: Marketing Model of the Future

Develop your marketing strategy with content, advocacy, fans, and engagement. Read More...

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Can This Rutabaga Get More Fans Than...?

Can This Rutabaga Get More Fans Than...?

14y Gary Stein

Can This Rutabaga Get More Fans Than...?

If your goal is to get as many people as possible to opt in to a relationship with you, stop reading this now. Read More...

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Open vs. Closed Systems: A Shift Continues

Open vs. Closed Systems: A Shift Continues

14y Gary Stein

Open vs. Closed Systems: A Shift Continues

What happens when the best traits of the Web's open and closed systems are blended? Here are four benefits. Read More...

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Five Statistics That Matter (and Why)

Five Statistics That Matter (and Why)

14y Gary Stein

Five Statistics That Matter (and Why)

A list of the five data points out there that can help to confirm or deny some of the truths that we have become accustomed to. Read More...

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Social Campaign Management: At Long Last

Social Campaign Management: At Long Last

14y Gary Stein

Social Campaign Management: At Long Last

A new tool is finally here for businesses that want to communicate through social media and be able to filter it: social CRM. Read More...

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Why AOL Will Buy Twitter

Why AOL Will Buy Twitter

14y Gary Stein

Why AOL Will Buy Twitter

Six factors that will motivate AOL and Twitter to hook up this year. Read More...

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The Five Biggest Mistakes in Measuring Social Media

The Five Biggest Mistakes in Measuring Social Media

14y Gary Stein

The Five Biggest Mistakes in Measuring Social Medi...

Attention world: It is now time to take social media seriously. Read More...

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The Loyalty Imperative: The Razor Blade has Gone Dull

The Loyalty Imperative: The Razor Blade has Gone Dull

14y Gary Stein

The Loyalty Imperative: The Razor Blade has Gone D...

Consumer intimacy is the best way to solve your advertising problems. Create loyalty by engaging with consumers on a personal level. Read More...

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Location-Based Ads and the Rise of the Check-In

Location-Based Ads and the Rise of the Check-In

14y Gary Stein

Location-Based Ads and the Rise of the Check-In

In order to deliver mobile ads that are relevant and valuable, let the consumer be in control. Read More...

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The Merger of Social Networking and Search

The Merger of Social Networking and Search

14y Gary Stein

The Merger of Social Networking and Search

As Google rolls out Social Search, online marketers must think about including a social marketing plan in their search plans. Read More...

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