Why Brands Should Consider a Facebook App

Why Brands Should Consider a Facebook App

14y Gary Stein

Why Brands Should Consider a Facebook App

Follow the FarmVille example. Read More

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How Social Media Is Changing Media Planning

How Social Media Is Changing Media Planning

14y Gary Stein

How Social Media Is Changing Media Planning

In social media, a marketing message can be modified as it's passed around. That's a scary and exciting thought. Read More...

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How to Use Twitter to Become a Marketing Genius

How to Use Twitter to Become a Marketing Genius

15y Gary Stein

How to Use Twitter to Become a Marketing Genius

A list of people and services that should be on every online marketer's radar. Read More...

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Welcome to the Gadget Era

Welcome to the Gadget Era

15y Gary Stein

Welcome to the Gadget Era

With the definition of "being online" changing, here are five things that marketers can do to ensure that consumers find and interact with your brand....

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9/18/09: The Day Advertising Changed Forever

9/18/09: The Day Advertising Changed Forever

15y Gary Stein

9/18/09: The Day Advertising Changed Forever

The big deal will happen in the issue of "Entertainment Weekly" that arrives in the mailboxes of New York and Los Angeles subscribers. Read More...

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How to Keep Your Interactive Marketing on Track

How to Keep Your Interactive Marketing on Track

15y Gary Stein

How to Keep Your Interactive Marketing on Track

Follow Sir Topham Hat's rule: be useful. Read More...

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Does Tweeting Generate Any Lasting Value?

Does Tweeting Generate Any Lasting Value?

15y Gary Stein

Does Tweeting Generate Any Lasting Value?

Twitter's trending topics hold opportunity for brands to connect with consumers. Read More...

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A Three-Point Plan to Save U.S. Newspapers

A Three-Point Plan to Save U.S. Newspapers

15y Gary Stein

A Three-Point Plan to Save U.S. Newspapers

Newspapers have an important role to play in communications. But they have to figure out how to survive in the Digital Age. A three-point plan to save...

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Honey, Social Media Shrunk Big Business

Honey, Social Media Shrunk Big Business

15y Gary Stein

Honey, Social Media Shrunk Big Business

Online marketing has become personal again. Here are a few rules to guide your big, or small, business. Read More...

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The Dawn of a Totally New Mobile Marketing

The Dawn of a Totally New Mobile Marketing

15y Gary Stein

The Dawn of a Totally New Mobile Marketing

A massive evolution in mobile services and devices should make mobile an absolution marketer's paradise. Read More...

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The Era of Short URLs

The Era of Short URLs

15y Gary Stein

The Era of Short URLs

If you're using social networks for marketing, begin using a URL shortener now. Read More...

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Open Position: Media Earner

Open Position: Media Earner

15y Gary Stein

Open Position: Media Earner

The media buyer role must undergo a massive transformation. Here's a sample job description for a new role in interactive advertising. Read More...

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A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video

A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video

15y Gary Stein

A (Nearly) Frame-by-Frame Analysis of the Susan Bo...

What marketers can learn from a video that went viral. Read More...

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Testing the Microblogging Promise

Testing the Microblogging Promise

15y Gary Stein

Testing the Microblogging Promise

Four steps to getting started on Twitter to build your online presence. Read More...

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Social Media 2009 = Search 2002

Social Media 2009 = Search 2002

15y Gary Stein

Social Media 2009 = Search 2002

Three predictions for social media marketing in the coming year. Read More...

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A Direct Marketing Revolution

A Direct Marketing Revolution

15y Gary Stein

A Direct Marketing Revolution

Once advertisers get a sense of the power they have with Facebook Pages, they're going to become addicted to it. Read More...

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Innovating Our Way Out of the Downturn

Innovating Our Way Out of the Downturn

15y Gary Stein

Innovating Our Way Out of the Downturn

Three innovations hold promise for online advertising's recovery. Read More...

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Five New Ways to Communicate in Social Media

Five New Ways to Communicate in Social Media

15y Gary Stein

Five New Ways to Communicate in Social Media

How to leverage relationships and assets in Twitter, Facebook, MySpace, Flickr, and other social media. Read More...

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Remarkable Technology You've Likely Never Heard Of

Remarkable Technology You've Likely Never Heard Of

15y Gary Stein

Remarkable Technology You've Likely Never Heard Of

JQuery code can be used to display, manipulate, control, and interact with things on a Web page. Marketers should take note. Read More...

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An Open Letter to Big Media

An Open Letter to Big Media

15y Gary Stein

An Open Letter to Big Media

Four things that big media can do immediately to compete in an increasingly competitive digital world. Read More...

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Low Investment Interactions: The Next Tiny Huge Thing

Low Investment Interactions: The Next Tiny Huge Thing

15y Gary Stein

Low Investment Interactions: The Next Tiny Huge Th...

How a small interaction can promise a big result to an entire community. Read More...

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Twitter Monetization Is Totally Irrelevant

Twitter Monetization Is Totally Irrelevant

15y Gary Stein

Twitter Monetization Is Totally Irrelevant

What happens when projects are fueled by innovation and supported by infrastructure. Read More...

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TV Is Dead...Not!

TV Is Dead...Not!

15y Gary Stein

TV Is Dead...Not!

Advertisers must keep a cool head with technology and its constant march of improvements. Read More...

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Developing a Human Asset Strategy

Developing a Human Asset Strategy

15y Gary Stein

Developing a Human Asset Strategy

Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Read More...

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Using Performance Advertising to Learn

Using Performance Advertising to Learn

15y Gary Stein

Using Performance Advertising to Learn

Not having a social media advertising plan in 2009 is going to sound as crazy as not having an SEM plan this year. Read More...

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MySpace Ads and the Big Leap

MySpace Ads and the Big Leap

15y Gary Stein

MySpace Ads and the Big Leap

This whole social networking thing is beginning to make some sense. Read More...

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Comments Unbecoming

Comments Unbecoming

16y Gary Stein

Comments Unbecoming

Five things to remember about venturing into a community and dealing with comments about your brand. Read More...

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