Why Brands Should Consider a Facebook App
Marketing

Why Brands Should Consider a Facebook App

14y Gary Stein

Why Brands Should Consider a Facebook App

Follow the FarmVille example. Read More

View article
How Social Media Is Changing Media Planning
Marketing

How Social Media Is Changing Media Planning

15y Gary Stein

How Social Media Is Changing Media Planning

In social media, a marketing message can be modified as it's passed around. That's a scary and exciting thought. Read More...

View article
How to Use Twitter to Become a Marketing Genius
Marketing

How to Use Twitter to Become a Marketing Genius

15y Gary Stein

How to Use Twitter to Become a Marketing Genius

A list of people and services that should be on every online marketer's radar. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Welcome to the Gadget Era
Marketing

Welcome to the Gadget Era

15y Gary Stein

Welcome to the Gadget Era

With the definition of "being online" changing, here are five things that marketers can do to ensure that consumers find and interact with your brand....

View article
9/18/09: The Day Advertising Changed Forever
Marketing

9/18/09: The Day Advertising Changed Forever

15y Gary Stein

9/18/09: The Day Advertising Changed Forever

The big deal will happen in the issue of "Entertainment Weekly" that arrives in the mailboxes of New York and Los Angeles subscribers. Read More...

View article
How to Keep Your Interactive Marketing on Track
Marketing

How to Keep Your Interactive Marketing on Track

15y Gary Stein

How to Keep Your Interactive Marketing on Track

Follow Sir Topham Hat's rule: be useful. Read More...

View article
Does Tweeting Generate Any Lasting Value?
Marketing

Does Tweeting Generate Any Lasting Value?

15y Gary Stein

Does Tweeting Generate Any Lasting Value?

Twitter's trending topics hold opportunity for brands to connect with consumers. Read More...

View article
A Three-Point Plan to Save U.S. Newspapers
Marketing

A Three-Point Plan to Save U.S. Newspapers

15y Gary Stein

A Three-Point Plan to Save U.S. Newspapers

Newspapers have an important role to play in communications. But they have to figure out how to survive in the Digital Age. A three-point plan to save...

View article
Honey, Social Media Shrunk Big Business
Marketing

Honey, Social Media Shrunk Big Business

15y Gary Stein

Honey, Social Media Shrunk Big Business

Online marketing has become personal again. Here are a few rules to guide your big, or small, business. Read More...

View article
The Dawn of a Totally New Mobile Marketing
Marketing

The Dawn of a Totally New Mobile Marketing

15y Gary Stein

The Dawn of a Totally New Mobile Marketing

A massive evolution in mobile services and devices should make mobile an absolution marketer's paradise. Read More...

View article
The Era of Short URLs
Marketing

The Era of Short URLs

15y Gary Stein

The Era of Short URLs

If you're using social networks for marketing, begin using a URL shortener now. Read More...

View article
Open Position: Media Earner
Marketing

Open Position: Media Earner

15y Gary Stein

Open Position: Media Earner

The media buyer role must undergo a massive transformation. Here's a sample job description for a new role in interactive advertising. Read More...

View article
A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video
Marketing

A (Nearly) Frame-by-Frame Analysis of the Susan Boyle Video

15y Gary Stein

A (Nearly) Frame-by-Frame Analysis of the Susan Bo...

What marketers can learn from a video that went viral. Read More...

View article
Testing the Microblogging Promise
Marketing

Testing the Microblogging Promise

15y Gary Stein

Testing the Microblogging Promise

Four steps to getting started on Twitter to build your online presence. Read More...

View article
Social Media 2009 = Search 2002
Marketing

Social Media 2009 = Search 2002

15y Gary Stein

Social Media 2009 = Search 2002

Three predictions for social media marketing in the coming year. Read More...

View article
A Direct Marketing Revolution
Marketing

A Direct Marketing Revolution

15y Gary Stein

A Direct Marketing Revolution

Once advertisers get a sense of the power they have with Facebook Pages, they're going to become addicted to it. Read More...

View article
Innovating Our Way Out of the Downturn
Marketing

Innovating Our Way Out of the Downturn

15y Gary Stein

Innovating Our Way Out of the Downturn

Three innovations hold promise for online advertising's recovery. Read More...

View article
Five New Ways to Communicate in Social Media
Marketing

Five New Ways to Communicate in Social Media

15y Gary Stein

Five New Ways to Communicate in Social Media

How to leverage relationships and assets in Twitter, Facebook, MySpace, Flickr, and other social media. Read More...

View article
Remarkable Technology You've Likely Never Heard Of
Marketing

Remarkable Technology You've Likely Never Heard Of

15y Gary Stein

Remarkable Technology You've Likely Never Heard Of

JQuery code can be used to display, manipulate, control, and interact with things on a Web page. Marketers should take note. Read More...

View article
An Open Letter to Big Media
Marketing

An Open Letter to Big Media

15y Gary Stein

An Open Letter to Big Media

Four things that big media can do immediately to compete in an increasingly competitive digital world. Read More...

View article
Low Investment Interactions: The Next Tiny Huge Thing
Marketing

Low Investment Interactions: The Next Tiny Huge Thing

15y Gary Stein

Low Investment Interactions: The Next Tiny Huge Th...

How a small interaction can promise a big result to an entire community. Read More...

View article
Twitter Monetization Is Totally Irrelevant
Marketing

Twitter Monetization Is Totally Irrelevant

15y Gary Stein

Twitter Monetization Is Totally Irrelevant

What happens when projects are fueled by innovation and supported by infrastructure. Read More...

View article
TV Is Dead...Not!
Marketing

TV Is Dead...Not!

15y Gary Stein

TV Is Dead...Not!

Advertisers must keep a cool head with technology and its constant march of improvements. Read More...

View article
Developing a Human Asset Strategy
Marketing

Developing a Human Asset Strategy

15y Gary Stein

Developing a Human Asset Strategy

Four ways to grow the value of a customer database. Here are some lessons from Barack Obama's campaign. Read More...

View article
Using Performance Advertising to Learn
Marketing

Using Performance Advertising to Learn

15y Gary Stein

Using Performance Advertising to Learn

Not having a social media advertising plan in 2009 is going to sound as crazy as not having an SEM plan this year. Read More...

View article
MySpace Ads and the Big Leap
Marketing

MySpace Ads and the Big Leap

15y Gary Stein

MySpace Ads and the Big Leap

This whole social networking thing is beginning to make some sense. Read More...

View article
Comments Unbecoming
Marketing

Comments Unbecoming

16y Gary Stein

Comments Unbecoming

Five things to remember about venturing into a community and dealing with comments about your brand. Read More...

View article
1 3 4 5 6 7 10