How Can I Best Use This (Ad) Space?
Marketing

How Can I Best Use This (Ad) Space?

16y Gary Stein

How Can I Best Use This (Ad) Space?

Clearly, the way for online advertising to evolve is simple: stop trafficking banners. Read More...

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Advertising and the Next Wave of Browsers
Marketing

Advertising and the Next Wave of Browsers

16y Gary Stein

Advertising and the Next Wave of Browsers

What the next wave of browsers means for advertising. Read More...

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Is It Time for Social Search?
Marketing

Is It Time for Social Search?

16y Gary Stein

Is It Time for Social Search?

Search is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around g...

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Driving Offline Sales via Online
Marketing

Driving Offline Sales via Online

16y Gary Stein

Driving Offline Sales via Online

Tips for showing the marketing value of an e-commerce site and ensuring your offline sales team is in sync with the online customer. Read More...

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Three Places to Measure the Value of Friends
Marketing

Three Places to Measure the Value of Friends

16y Gary Stein

Three Places to Measure the Value of Friends

As marketers amass friends in online social media, here are some approaches to measuring the value of a friend, in real dollars. Read More...

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Monetizing the Social Networks
Marketing

Monetizing the Social Networks

16y Gary Stein

Monetizing the Social Networks

Should social networks allow their users to monetize their networks? Read More...

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Marketer/Starmaker: 15MB of Fame
Marketing

Marketer/Starmaker: 15MB of Fame

16y Gary Stein

Marketer/Starmaker: 15MB of Fame

Online marketers can give people the space and the opportunity to be famous. Here's where they can begin. Read More...

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Advertising's Plans for the Summer
Marketing

Advertising's Plans for the Summer

16y Gary Stein

Advertising's Plans for the Summer

Four places where you will find digital advertising during your travels in the next three months -- and well beyond -- if things work out. Read More...

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Go Viral or Bust
Marketing

Go Viral or Bust

16y Gary Stein

Go Viral or Bust

Tactics to help spread your marketing campaign message. Read More

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The Fluid Dynamics of Branding
Marketing

The Fluid Dynamics of Branding

16y Gary Stein

The Fluid Dynamics of Branding

An online "collective experiment" reinforces how a brand belongs to the community. Read More...

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Grand Theft Advertising: Revisiting In-Game Ads
Marketing

Grand Theft Advertising: Revisiting In-Game Ads

16y Gary Stein

Grand Theft Advertising: Revisiting In-Game Ads

Video games are the single hottest spot in the media solar system for innovation and experimentation. What CMOs need to know about them. Read More...

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Churn, Churn, Churn
Marketing

Churn, Churn, Churn

16y Gary Stein

Churn, Churn, Churn

Most campaigns focus on gaining new customers. Why churn should be a top priority instead. Read More...

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Partly Cloudy: The Web's Future Is in the Air
Marketing

Partly Cloudy: The Web's Future Is in the Air

16y Gary Stein

Partly Cloudy: The Web's Future Is in the Air

Get your head into cloud computing; now's the time to dream. Read More...

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Want Results? Cut the Complexity!
Marketing

Want Results? Cut the Complexity!

16y Gary Stein

Want Results? Cut the Complexity!

For every step in a marketing and advertising project, there's a conversion. Do the math. Read More...

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Search and the Transparent Revolution
Marketing

Search and the Transparent Revolution

16y Gary Stein

Search and the Transparent Revolution

Google Analytics's Benchmarking Service opens the door to online advertising's black box. Will it make advertisers stronger? Read More...

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The Brand Fan Marketplace
Marketing

The Brand Fan Marketplace

16y Gary Stein

The Brand Fan Marketplace

Three ways marketers can keep brand fan sites strong and consistent. Read More...

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The Technology of Connections
Marketing

The Technology of Connections

16y Gary Stein

The Technology of Connections

Social graphs represent an amazing opportunity not just for people with friend connections but also for brands. Read More...

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The Long Road to Online Communications Planning
Marketing

The Long Road to Online Communications Planning

16y Gary Stein

The Long Road to Online Communications Planning

What is communications planning, and why does it bring online media into the spotlight? Read More...

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The Internet and the Coupon Problem
Marketing

The Internet and the Coupon Problem

16y Gary Stein

The Internet and the Coupon Problem

If there was ever a business problem interactive technology could solve, it's the problem of coupons. Read More...

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Politics and Search Engine Position
Marketing

Politics and Search Engine Position

16y Gary Stein

Politics and Search Engine Position

How are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner. Read More...

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The New Digital Altruism
Marketing

The New Digital Altruism

16y Gary Stein

The New Digital Altruism

How social networks may be a fundamentally different medium for advertisers. Read More...

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Great, Free Consumer-Research Tools
Marketing

Great, Free Consumer-Research Tools

16y Gary Stein

Great, Free Consumer-Research Tools

These handy online tools help marketers get a quick insight into a marketplace. Read More...

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Look, It's TV!
Marketing

Look, It's TV!

16y Gary Stein

Look, It's TV!

How Hulu.com and the Google-Nielsen partnership are helping the television industry adapt and evolve. Read More...

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PPC Not Dead After All?
Marketing

PPC Not Dead After All?

17y Gary Stein

PPC Not Dead After All?

The ad model reaches middle age, getting a facelift from targeting and optimization. Read More...

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RIP, PPC
Marketing

RIP, PPC

17y Gary Stein

RIP, PPC

Rich media ads, video units, and even simple banners that are very well targeted are getting excellent results. Is it time to eulogize pay-per-click a...

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Bend, Don't Break From, Traditional Media
Marketing

Bend, Don't Break From, Traditional Media

17y Gary Stein

Bend, Don't Break From, Traditional Media

Explore nontraditional media. Don't become their guinea pig. Read More...

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Understanding Brand Crackers and Hackers
Marketing

Understanding Brand Crackers and Hackers

17y Gary Stein

Understanding Brand Crackers and Hackers

Learn how one's a threat to business and the other's a help. Read More...

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