Video Ads Go in Line, in Time

Video Ads Go in Line, in Time

17y Gary Stein

Video Ads Go in Line, in Time

The inline ad for videos hits the big time. Read More

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Can Search Help Account Planning?

Can Search Help Account Planning?

17y Gary Stein

Can Search Help Account Planning?

Search and the next-gen account planner. Read More

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A Peek into the Ad Measurement Crystal Ball

A Peek into the Ad Measurement Crystal Ball

17y Gary Stein

A Peek into the Ad Measurement Crystal Ball

What academia is thinking about online measurement. Read More...

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Advertising on Social Networks: The Third Wave

Advertising on Social Networks: The Third Wave

17y Gary Stein

Advertising on Social Networks: The Third Wave

The network is becoming a platform. Read More...

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Managing Toward Virality

Managing Toward Virality

17y Gary Stein

Managing Toward Virality

Creating a viral campaign is difficult, if not impossible. Virality is a goal, not a guarantee. Read More...

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A Higher Standard: Interactive Advertising Metrics

A Higher Standard: Interactive Advertising Metrics

17y Gary Stein

A Higher Standard: Interactive Advertising Metrics

Why should online be held to a particularly high standard of measurement? Read More...

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A Fresh Look At Ad Networks

A Fresh Look At Ad Networks

17y Gary Stein

A Fresh Look At Ad Networks

Online ad networks may not be the first buy for many campaigns, but they deserve a lot more respect from marketers. Read More...

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Advertising to Digital Natives

Advertising to Digital Natives

17y Gary Stein

Advertising to Digital Natives

Marketing to the generation that's always known the Internet means we need to listen, not tell. Read More...

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Make Your Own Category

Make Your Own Category

17y Gary Stein

Make Your Own Category

Match online content to your audience's ad expectations and create a new category of ads and consumers. Read More...

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Advertising as an Automated Task

Advertising as an Automated Task

17y Gary Stein

Advertising as an Automated Task

A warm welcome to our new algorithmic overlords. Read More...

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Online Video Advertising's Breakout Moment

Online Video Advertising's Breakout Moment

17y Gary Stein

Online Video Advertising's Breakout Moment

The five most critical issues facing online video advertising. Read More...

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Near-Game Advertising

Near-Game Advertising

17y Gary Stein

Near-Game Advertising

Ad-friendly niches in the game space. Read More

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App-vertising: Reach Users via Online Applications

App-vertising: Reach Users via Online Applications

17y Gary Stein

App-vertising: Reach Users via Online Applications

What's the best way to advertise in an online spreadsheet? Read More...

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The Online Super Bowl?

The Online Super Bowl?

17y Gary Stein

The Online Super Bowl?

Bigness translates to the Web -- if you speak the language. Read More...

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Ad, Interrupted

Ad, Interrupted

17y Gary Stein

Ad, Interrupted

The five forces that disrupt advertising. Read More

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Understanding Trust

Understanding Trust

17y Gary Stein

Understanding Trust

If consumers don't trust you, you can't be successful. Read More

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What Will Drive Online Ads Next Year?

What Will Drive Online Ads Next Year?

17y Gary Stein

What Will Drive Online Ads Next Year?

The killer tech and tactic that will open up new opportunities and challenges in 2007. Read More...

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How to Write an Interactive Strategic Brief, Part 2

How to Write an Interactive Strategic Brief, Part 2

17y Gary Stein

How to Write an Interactive Strategic Brief, Part ...

Next, identify the rational and emotional. A primer on writing a strategic brief for an interactive project. Last in a series. Read More...

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How to Write an Interactive Strategic Brief, Part 1

How to Write an Interactive Strategic Brief, Part 1

17y Gary Stein

How to Write an Interactive Strategic Brief, Part ...

First, draw a triangle. A primer on writing a strategic brief for an interactive project. Read More...

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The Perfect Multichannel Campaign

The Perfect Multichannel Campaign

17y Gary Stein

The Perfect Multichannel Campaign

Sony transcends from advertising to actual content. Read More...

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The New Vertical Search

The New Vertical Search

18y Gary Stein

The New Vertical Search

Instead of searching the "now," search the yet-to-be. Farecast uses data to generate both understanding and deeper value. Read More...

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What's Going on With Internet Ad Inventory?

What's Going on With Internet Ad Inventory?

18y Gary Stein

What's Going on With Internet Ad Inventory?

The ad inventory shortage has more to do with inefficiency than with any actual shortage. Read More...

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Clique-Through: Deep Reach With Small Audiences

Clique-Through: Deep Reach With Small Audiences

18y Gary Stein

Clique-Through: Deep Reach With Small Audiences

The advertising industry's focus on viral marketing belies our obsession with reach, sometimes at the expense of effectiveness. Read More...

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Is Web 2.0 Advertiser-Friendly?

Is Web 2.0 Advertiser-Friendly?

18y Gary Stein

Is Web 2.0 Advertiser-Friendly?

Does an opened revenue stream also open an audience exodus? Read More...

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Second Life: The Database of Aspirations

Second Life: The Database of Aspirations

18y Gary Stein

Second Life: The Database of Aspirations

Advertising's second life in a virtual world. Read More...

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Click Fraud Rears Its Ugly Head

Click Fraud Rears Its Ugly Head

18y Gary Stein

Click Fraud Rears Its Ugly Head

What should PPC vendors do about click fraud? Take it seriously. Read More...

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Crowdsourcing

Crowdsourcing

18y Gary Stein

Crowdsourcing

Beyond consumer-generated media into the next big creative concept in marketing. Read More...

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