Rationality in Online Display Advertising
Data insights

Rationality in Online Display Advertising

14y George John

Rationality in Online Display Advertising

Media teams often pull the trigger before investing time to plan and test campaigns. Consider these options for making more informed decisions. Read M...

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Craigslist Has No Ads?
Data insights

Craigslist Has No Ads?

14y George John

Craigslist Has No Ads?

The holy grail of advertising? When Web site visitors don't think of ads as advertising. Read More...

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De-Mystifying Models
Data insights

De-Mystifying Models

14y George John

De-Mystifying Models

Calculating the math behind a predictive model for display advertising. Read More...

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Everything Matters in Display Ad Campaigns
Data insights

Everything Matters in Display Ad Campaigns

14y George John

Everything Matters in Display Ad Campaigns

Multiple factors can influence the success of a display advertising campaign. Here's a look at some. Read More...

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Advertising Wisdom From the No. 1 Ladies Detective Agency
Data insights

Advertising Wisdom From the No. 1 Ladies Detective Agency

15y George John

Advertising Wisdom From the No. 1 Ladies Detective...

While you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't. Read More...

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Why I Love Display Ads
Data insights

Why I Love Display Ads

15y George John

Why I Love Display Ads

Ad exchanges offer an easy solution to both buyers and sellers of ad space. Read More...

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A Tale of 10 Pixels
Data insights

A Tale of 10 Pixels

15y George John

A Tale of 10 Pixels

When running multiple ad networks concurrently, either as a test or part of a large campaign, it's important to understand how their targeting strateg...

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Display Advertising: From Diapers and Beer to Electronica
Data insights

Display Advertising: From Diapers and Beer to Electronica

15y George John

Display Advertising: From Diapers and Beer to Elec...

There's no point in fighting tools; you have to learn to use them. A behavioral marketing case study for display advertising. Read More...

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Wanamaker and Response Prediction
Data insights

Wanamaker and Response Prediction

15y George John

Wanamaker and Response Prediction

Moving from hindsight to foresight when optimizing online ad campaigns. Read More...

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Horses and Cars in Online Advertising
Data insights

Horses and Cars in Online Advertising

15y George John

Horses and Cars in Online Advertising

Should you target ads based on context or behavior? First, don't go backwards. Read More...

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