Fool’s gold – Leaving behind “match rate” as a success metric for identity
Analytics

Fool’s gold – Leaving behind “match rate” as a success metric for identity

3y Gerry Bavaro

Fool’s gold – Leaving behind “match rate” as a suc...

Merkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...

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