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Why Age Segmentation Is Less Effective for Connected Consumers

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Predict Customer Behavior With a Virtual Analyst

Marketing Predict Customer Behavior With a Virtual Analyst

6y Ghennipher Weeks
Integrated Marketing Lessons From Kodak's Chapter 11

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Why Marketing Needs to Play Nice With IT

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Preparing for Your Integrated Holiday Campaigns

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Is the 90 Percent Effect Weakening Your ROI?

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The 7Ms of Integrated Marketing

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Predictive + Adaptive Models: How to Improve Multi-Channel ROI

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The Basic Elements Found in Every Successful Agile Implementation

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What's the Big Deal About Agile?

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