#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV
Social

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

11y Ghennipher Weeks

#SESNY Keynote: How Marketers Can Reach and Engage...

What's the reason for this marriage between TV and search? Read More...

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Top 3 Ways to Unify Your Brand Experience Across Channels
Marketing

Top 3 Ways to Unify Your Brand Experience Across Channels

12y Ghennipher Weeks

Top 3 Ways to Unify Your Brand Experience Across C...

How to put all of the pieces together to create a unified brand experience for customers. Read More...

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Why Age Segmentation Is Less Effective for Connected Consumers
Marketing

Why Age Segmentation Is Less Effective for Connected Consumers

12y Ghennipher Weeks

Why Age Segmentation Is Less Effective for Connect...

Marketers and advertisers have to think differently about how to produce rich and tailored experiences for connected consumers. Read More...

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Predict Customer Behavior With a Virtual Analyst
Marketing

Predict Customer Behavior With a Virtual Analyst

12y Ghennipher Weeks

Predict Customer Behavior With a Virtual Analyst

New tool is designed to help marketers make better decisions based on the "big data" they now have. Read More...

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Integrated Marketing Lessons From Kodak's Chapter 11
Marketing

Integrated Marketing Lessons From Kodak's Chapter 11

12y Ghennipher Weeks

Integrated Marketing Lessons From Kodak's Chapter ...

Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy. Read More...

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Why Marketing Needs to Play Nice With IT
Marketing

Why Marketing Needs to Play Nice With IT

12y Ghennipher Weeks

Why Marketing Needs to Play Nice With IT

Digital marketers need to know how technology plays in defining the customer experience, in delivering strategic customer insight, and in the digital ...

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Preparing for Your Integrated Holiday Campaigns
Marketing

Preparing for Your Integrated Holiday Campaigns

12y Ghennipher Weeks

Preparing for Your Integrated Holiday Campaigns

How can you get the most traction, boost online sales, and connect with a diverse marketplace in your campaigns this holiday season? Read More...

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Is the 90 Percent Effect Weakening Your ROI?
Marketing

Is the 90 Percent Effect Weakening Your ROI?

13y Ghennipher Weeks

Is the 90 Percent Effect Weakening Your ROI?

There's a danger to focusing on the tools that help boost your ROI instead of the mindset that should drive selection and implementation of tools. Rea...

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The 7Ms of Integrated Marketing
Marketing

The 7Ms of Integrated Marketing

13y Ghennipher Weeks

The 7Ms of Integrated Marketing

A successful integrated marketing program involves these seven cyclical elements. Read More...

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Predictive + Adaptive Models: How to Improve Multi-Channel ROI
Marketing

Predictive + Adaptive Models: How to Improve Multi-Channel ROI

13y Ghennipher Weeks

Predictive + Adaptive Models: How to Improve Multi...

The three models with the most impact for an awesome integrated campaign. Read More...

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Design Your Garden Before You Plant It
Marketing

Design Your Garden Before You Plant It

13y Ghennipher Weeks

Design Your Garden Before You Plant It

Six simple marketing planning tips for small businesses. Read More...

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Agility and the New Marketing Organization
Marketing

Agility and the New Marketing Organization

13y Ghennipher Weeks

Agility and the New Marketing Organization

A look at what makes agile marketing work and how to know if it will work for you. Read More...

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The Basic Elements Found in Every Successful Agile Implementation
Marketing

The Basic Elements Found in Every Successful Agile Implementation

13y Ghennipher Weeks

The Basic Elements Found in Every Successful Agile...

Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt. Read More...

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What's the Big Deal About Agile?
Marketing

What's the Big Deal About Agile?

13y Ghennipher Weeks

What's the Big Deal About Agile?

A movement, which sprang from software development practices, has found a foothold in digital marketing. First in a three-part series. Read More...

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