What the Gentefication of American Cities Means for Latino Marketing

What the Gentefication of American Cities Means for Latino Marketing

11y Giovanni Rodriguez

What the Gentefication of American Cities Means fo...

When Latin Americans return to the old neighborhood, but are not always welcome. Read More...

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Can PETA Get Latinos to Stop Eating Meat?

Can PETA Get Latinos to Stop Eating Meat?

11y Giovanni Rodriguez

Can PETA Get Latinos to Stop Eating Meat?

How do you change a deeply ingrained behavior? It might take more than a racy illustration. Read More...

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What the Google-Easter Flap Really Tells Us

What the Google-Easter Flap Really Tells Us

11y Giovanni Rodriguez

What the Google-Easter Flap Really Tells Us

Are conservatives really ready to embrace Latinos? Read More...

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Marketing Becomes Post-Cultural

Marketing Becomes Post-Cultural

11y Giovanni Rodriguez

Marketing Becomes Post-Cultural

What happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Read More...

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Louis Pagan: RIP

Louis Pagan: RIP

11y Giovanni Rodriguez

Louis Pagan: RIP

A pioneer in social media has passed on. But he leaves a social legacy. Read More...

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Are Brazilians Latino (and Does Anybody Care)?

Are Brazilians Latino (and Does Anybody Care)?

11y Giovanni Rodriguez

Are Brazilians Latino (and Does Anybody Care)?

With close to 200 million in the homeland alone, Brazilians certainly matter. But why have they been left out of the Latino marketing party? Read More...

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Marketers Need to Redraw Their Puerto Rican Map

Marketers Need to Redraw Their Puerto Rican Map

11y Giovanni Rodriguez

Marketers Need to Redraw Their Puerto Rican Map

The 2012 election was a wake-up call: this market may not be what you think. Read More...

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Today's Big Question: Will Latinos Be the Big Story Tomorrow?

Today's Big Question: Will Latinos Be the Big Story Tomorrow?

11y Giovanni Rodriguez

Today's Big Question: Will Latinos Be the Big Sto...

Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Read More...

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Latinos Could Decide the Election for Obama - but Will They Vote?

Latinos Could Decide the Election for Obama - but Will They Vote?

11y Giovanni Rodriguez

Latinos Could Decide the Election for Obama - but ...

Obama is counting on them. But will they be counted? Read More...

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Latinosphere: The Book

Latinosphere: The Book

12y Giovanni Rodriguez

Latinosphere: The Book

The "Marketing to Latinos column" comes of age; today we announce the book. Read More...

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How to Create a Bad Ad (in Spanish)

How to Create a Bad Ad (in Spanish)

12y Giovanni Rodriguez

How to Create a Bad Ad (in Spanish)

Sometimes it's so bad it's good. But too often it's just bad. Read More...

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What Latino Marketers Can Say About Asians

What Latino Marketers Can Say About Asians

12y Giovanni Rodriguez

What Latino Marketers Can Say About Asians

No longer the fastest-growing immigrant group, Latinos still occupy a special place in the multicultural pantheon. Read More...

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The Great Wall of Latin America

The Great Wall of Latin America

12y Giovanni Rodriguez

The Great Wall of Latin America

How do you market in a "low-trust" culture? Online, offline, and altogether. Read More...

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Latino Celebrity Marketing: Does Digital Make a Difference?

Latino Celebrity Marketing: Does Digital Make a Difference?

12y Giovanni Rodriguez

Latino Celebrity Marketing: Does Digital Make a Di...

To the age-old game of celebrity marketing, what does digital add to the mix? Read More...

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Nielsen to Marketers: Hispanics Won't Stop and Melt for You

Nielsen to Marketers: Hispanics Won't Stop and Melt for You

12y Giovanni Rodriguez

Nielsen to Marketers: Hispanics Won't Stop and Mel...

A new study challenges an old notion - the so-called "melting pot." Read More...

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A New Kind of Cinco de Mayo Party

A New Kind of Cinco de Mayo Party

12y Giovanni Rodriguez

A New Kind of Cinco de Mayo Party

Why an ethnic pride day in 2012 means so much more than beer and chips. Read More...

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Latinos and Autism: When Bad News Is Good News (Maybe)

Latinos and Autism: When Bad News Is Good News (Maybe)

12y Giovanni Rodriguez

Latinos and Autism: When Bad News Is Good News (Ma...

In the age of social, a tough trend can be leveraged for the public good. Read More...

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The New Social Restaurant: A Miami Story

The New Social Restaurant: A Miami Story

12y Giovanni Rodriguez

The New Social Restaurant: A Miami Story

How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha. Read More...

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Time Covers the Latino Spring (but Who Owns the Moment?)

Time Covers the Latino Spring (but Who Owns the Moment?)

12y Giovanni Rodriguez

Time Covers the Latino Spring (but Who Owns the Mo...

A magazine cover creates a sensation…and a moment for more serious reflection. Read More...

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From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

From East LA to Napa Valley: A Rebel's Journey Through the Marketing World

12y Giovanni Rodriguez

From East LA to Napa Valley: A Rebel's Journey Thr...

In the rough-and-tumble of cultural marketing, what does it take to make a difference? Read More...

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Showdown in Florida: Who Owns the Latino Narrative?

Showdown in Florida: Who Owns the Latino Narrative?

12y Giovanni Rodriguez

Showdown in Florida: Who Owns the Latino Narrative...

What marketers and politicians need to know in the pre-election economy. Read More...

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The Power of the Latino Professional Network

The Power of the Latino Professional Network

12y Giovanni Rodriguez

The Power of the Latino Professional Network

Aiming to do more networking in 2012? First, you should know the groups that have already done the work. Read More...

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Latinos: The Social Technology Platform

Latinos: The Social Technology Platform

12y Giovanni Rodriguez

Latinos: The Social Technology Platform

What social-technology marketers can learn from the world of software development. Read More...

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Marketing Through Diversity

Marketing Through Diversity

12y Giovanni Rodriguez

Marketing Through Diversity

In a world where your customer is ever changing, it sometimes "takes one to know one." Read More...

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The Other Side of Social

The Other Side of Social

12y Giovanni Rodriguez

The Other Side of Social

It's not just about the technology. And Latinos have something to say about that. Read More...

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How Do You Scale Social Media? Ask the Latinosphere

How Do You Scale Social Media? Ask the Latinosphere

12y Giovanni Rodriguez

How Do You Scale Social Media? Ask the Latinospher...

Everyone wants to do it. But who really knows how? Read More...

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Up Here in the Latinosphere

Up Here in the Latinosphere

13y Giovanni Rodriguez

Up Here in the Latinosphere

Latin Americans online are a superpower now. Here's why all marketers should care. Read More...

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