The Latino Marketing Neighborhood

The Latino Marketing Neighborhood

13y Giovanni Rodriguez

The Latino Marketing Neighborhood

Latino digital will grow only with the investment in time that people will give it. Read More...

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Mobilizing the Latino Vote: 'The Language Is the Message'

Mobilizing the Latino Vote: 'The Language Is the Message'

13y Giovanni Rodriguez

Mobilizing the Latino Vote: 'The Language Is the M...

What language do you use to mobilize bilingual voters? Surprise results from a recent study. Read More...

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Do Latinos Still Watch TV?

Do Latinos Still Watch TV?

13y Giovanni Rodriguez

Do Latinos Still Watch TV?

It depends on how you define TV. Read More

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What Do Latin Americans Want?

What Do Latin Americans Want?

13y Giovanni Rodriguez

What Do Latin Americans Want?

Both Republicans and Democrats are asking. But the answers they get could help all marketers, inside and outside the political world. Read More...

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The White House - Unplugged

The White House - Unplugged

13y Giovanni Rodriguez

The White House - Unplugged

Building on its momentum with Latino events, the White House convenes its biggest meetup yet. Read More...

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¡WEPA! Google Wants to Learn Your Kind of Spanish

¡WEPA! Google Wants to Learn Your Kind of Spanish

13y Giovanni Rodriguez

¡WEPA! Google Wants to Learn Your Kind of Spanish

By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Read More...

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Obama's Traveling Latino Town Hall

Obama's Traveling Latino Town Hall

13y Giovanni Rodriguez

Obama's Traveling Latino Town Hall

What can all marketers learn from one of the first innovations in the 2012 election cycle? Read More...

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If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

If You're Puerto Rican, You Must Be From Philadelphia (Maybe)

13y Giovanni Rodriguez

If You're Puerto Rican, You Must Be From Philadelp...

The Pew Hispanic Center releases stats on the 30 biggest metros. Are there any surprises? Read More...

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Obama's 2012 Latino Playbook - Now Ready for Review

Obama's 2012 Latino Playbook - Now Ready for Review

13y Giovanni Rodriguez

Obama's 2012 Latino Playbook - Now Ready for Revie...

The president's strategy to win back Latinos becomes more visible. But has anyone really noticed? Read More...

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Obama's 2012 Latino Challenge: The Missing Playbook

Obama's 2012 Latino Challenge: The Missing Playbook

13y Giovanni Rodriguez

Obama's 2012 Latino Challenge: The Missing Playboo...

Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Read More...

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The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

13y Giovanni Rodriguez

The Girl Scout Hispanic Marketing Playbook: 'Be Pr...

It takes more than language and technology to engage Hispanics. Read More...

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Does Latino Marketing Deserve a Bigger Pie?

Does Latino Marketing Deserve a Bigger Pie?

13y Giovanni Rodriguez

Does Latino Marketing Deserve a Bigger Pie?

Can Google go where no other company has gone before? Can it persuade advertisers to take a closer look at this thing called Latino digital? Read More...

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Why Latin American Men 'Look So Good'

Why Latin American Men 'Look So Good'

13y Giovanni Rodriguez

Why Latin American Men 'Look So Good'

By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Read More...

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Tweeting the Path Toward Social Change

Tweeting the Path Toward Social Change

13y Giovanni Rodriguez

Tweeting the Path Toward Social Change

Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Read More...

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What Does Fox News Want From Latinos?

What Does Fox News Want From Latinos?

13y Giovanni Rodriguez

What Does Fox News Want From Latinos?

Same thing that every mainstream media company wants. But what special challenges do they all face? Read More...

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Why Latino Marketers Are so Googly-Eyed

Why Latino Marketers Are so Googly-Eyed

13y Giovanni Rodriguez

Why Latino Marketers Are so Googly-Eyed

How Google "stacks up" in Latino digital, and why marketers are taking notice. Read More...

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Latinos in #Twitterlandia

Latinos in #Twitterlandia

13y Giovanni Rodriguez

Latinos in #Twitterlandia

Many Latinos are gathering on Twitter via hashtags. How do marketers connect with them? Read More...

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The New Digital Divide: Latinos on Top

The New Digital Divide: Latinos on Top

13y Giovanni Rodriguez

The New Digital Divide: Latinos on Top

A new survey confirms that Latinos are at the vanguard of technology adoption. Now what? Read More...

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The Long Tail of Latinos on Twitter

The Long Tail of Latinos on Twitter

13y Giovanni Rodriguez

The Long Tail of Latinos on Twitter

Latinos index a lot higher than other groups. But how do marketers engage them? Read More...

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Latinos Study the Tea Party, But Will They Drink the Tequila?

Latinos Study the Tea Party, But Will They Drink the Tequila?

13y Giovanni Rodriguez

Latinos Study the Tea Party, But Will They Drink t...

How movements get started, and leaders get made, on the new social Web. A new model for Latinos in marketing. Read More...

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Border Patrol

Border Patrol

13y Giovanni Rodriguez

Border Patrol

A new book looks at where Latinos go...for content, community, and commerce. Read More...

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What's in the Melting Pot?

What's in the Melting Pot?

13y Giovanni Rodriguez

What's in the Melting Pot?

A federal study on Latino longevity, and what marketers of all kinds can take from it. Read More...

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The Latino Vote: Why Mess With the 'Metatribe'?

The Latino Vote: Why Mess With the 'Metatribe'?

13y Giovanni Rodriguez

The Latino Vote: Why Mess With the 'Metatribe'?

Was a controversial ad really an ad, or something a tad more clever? Read More...

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