Content Marketing for China's Social Commerce World

Asia Content Marketing for China's Social Commerce World

7y Gordon Choi

Content Marketing for China's Social Commerce Worl...

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...

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The Role of the Modern Day Web Analyst

Analytics The Role of the Modern Day Web Analyst

7y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Cross-Device Data Analytics for Chinese Websites

Analytics Cross-Device Data Analytics for Chinese Websites

7y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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Responding to an Online Hack

Asia Responding to an Online Hack

7y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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4 Steps to an Online Rollout Across Multiple Asian Markets

Asia 4 Steps to an Online Rollout Across Multiple Asian Markets

7y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Choosing a Domain Name for Chinese Websites: Part 2

Asia Choosing a Domain Name for Chinese Websites: Part 2

7y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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Choosing a Domain Name for Chinese Websites

Asia Choosing a Domain Name for Chinese Websites

8y Gordon Choi

Choosing a Domain Name for Chinese Websites

In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...

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Mobile App Solutions for Chinese Hotel Users

Asia Mobile App Solutions for Chinese Hotel Users

8y Gordon Choi

Mobile App Solutions for Chinese Hotel Users

Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...

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360 Changes Search Brand to Haosou

Asia 360 Changes Search Brand to Haosou

8y Gordon Choi

360 Changes Search Brand to Haosou

China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....

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Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

Asia Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

8y Gordon Choi

Using Sina Weibo and Baidu Trends Indexes to Under...

Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...

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Chinese Market Data Trends for Baidu and 360

Asia Chinese Market Data Trends for Baidu and 360

8y Gordon Choi

Chinese Market Data Trends for Baidu and 360

Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search eng...

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What Do the Changes to Baidu Paid Search Mean for Marketers?

Asia What Do the Changes to Baidu Paid Search Mean for Marketers?

8y Gordon Choi

What Do the Changes to Baidu Paid Search Mean for ...

China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Read More...

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Maximizing SEO Results for Hotel Marketing

Asia Maximizing SEO Results for Hotel Marketing

8y Gordon Choi

Maximizing SEO Results for Hotel Marketing

Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...

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3 Focus Areas for Hotel Marketers

Asia 3 Focus Areas for Hotel Marketers

8y Gordon Choi

3 Focus Areas for Hotel Marketers

Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentia...

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4 Stages of User Search Behavior for Travel Products

Asia 4 Stages of User Search Behavior for Travel Products

8y Gordon Choi

4 Stages of User Search Behavior for Travel Produc...

When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and h...

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3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites

Asia 3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites

8y Gordon Choi

3 Cases to Help Marketers Understand User Behavior...

Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Read More...

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More Tactics to Improve Landing Page Conversion Rate in China

Asia More Tactics to Improve Landing Page Conversion Rate in China

8y Gordon Choi

More Tactics to Improve Landing Page Conversion Ra...

In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...

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How to Improve Landing Page Conversion Rate in China

Acquisition How to Improve Landing Page Conversion Rate in China

9y Gordon Choi

How to Improve Landing Page Conversion Rate in Chi...

Consider these three approaches to improve the landing page conversions from visitors to your website. Read More...

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10 Ways to Localize Digital Marketing in China

Asia 10 Ways to Localize Digital Marketing in China

9y Gordon Choi

10 Ways to Localize Digital Marketing in China

These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...

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The 3 Phases of Building an Online Marketing Funnel in China

Asia The 3 Phases of Building an Online Marketing Funnel in China

9y Gordon Choi

The 3 Phases of Building an Online Marketing Funne...

The phases of building an online marketing funnel, with examples from major online travel portals in China. Read More...

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5 Approaches for SMBs to Set Up An Internet Marketing Team

Asia 5 Approaches for SMBs to Set Up An Internet Marketing Team

9y Gordon Choi

5 Approaches for SMBs to Set Up An Internet Market...

Consider these 5 ways before you market your products online. Read More...

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An Online Marketing Checklist for China

Asia An Online Marketing Checklist for China

9y Gordon Choi

An Online Marketing Checklist for China

Consider these 8 factors to develop successful digital marketing in China. Read More...

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4 Steps to Develop an Online Marketing Plan for China

Asia 4 Steps to Develop an Online Marketing Plan for China

9y Gordon Choi

4 Steps to Develop an Online Marketing Plan for Ch...

Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...

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Importance of URL Naming Convention and URL Management for Websites

Analytics Importance of URL Naming Convention and URL Management for Websites

10y Gordon Choi

Importance of URL Naming Convention and URL Manage...

Consider these best practices when naming and managing URLs for your website. Read More...

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Site Speed Is For Human Visitors and Search Engines

Asia Site Speed Is For Human Visitors and Search Engines

10y Gordon Choi

Site Speed Is For Human Visitors and Search Engine...

Site speed is critical for website owners and marketers. Here's why. Read More...

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Key Web Analytics Metrics and Reporting

Analytics Key Web Analytics Metrics and Reporting

10y Gordon Choi

Key Web Analytics Metrics and Reporting

A starter's guide to web analytics reporting. Part one in a series. Read More...

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Web Analytics: JavaScript vs. Web Log

Analytics Web Analytics: JavaScript vs. Web Log

10y Gordon Choi

Web Analytics: JavaScript vs. Web Log

Which analytic tools are you using for your website? Read More...

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