In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players.
Articles by this author
Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation.
It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue.
China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown.
A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.