While many retailers have taken the option of responsive design to optimise their sites for mobile users, the value of native apps should not be ignor...
View articleIt may not be new, and has already been widely adopted by marketers, but content marketing remains the most important trend for companies. In a poll c...
View articleThe use of click and collect continued to grow over Christmas, with 41 percent of online shoppers using it in 2015. This was up from 39 percent in 201...
View articleThe perfect product page probably doesn't exist, but it's something that the best ecommerce sites are aiming for. Read More...
View articleWe’ve already looked at the most popular articles from our guest contributors, now it’s time for the most popular articles written by our ...
View articleConsumer reviews are a great sales driver, and many shoppers rely on them to make a decision on whether to buy a particular product or not. Read More...
View articleGuest writers make an amazing contribution to ClickZ, and here are the most popular we’ve published this year. It’s not all about pageview...
View articleReturns are a big issue for online retailers, and even more so in the run up to Christmas. In this season, returns are likely to be higher as a result...
View articleA badly designed web form can mean a world of pain for users, and can be a major cause of abandonment. Many web form mistakes are common, and can be e...
View articleThe shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...
View articleI’ve rounded up some of the best ecommerce infographics I’ve seen recently, covering topics such as testing and optimisation, returns rate...
View articleThis year I’ve had the privilege of interviewing many thought leaders in the content marketing world from strategists, analysts, best-selling authors ...
View articleGoogle has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, gathered using a mixture ...
View articleWhich retailers adapt to local culture, test what works according to region, and account for the fact that customer expectations may be different? Her...
View articleShopping cart (or basket) abandonment can indicate problems for retailers. High abandonment rates may stem from usability problems on the site, a lac...
View articleCart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abando...
View articleReturns can be a major problem for retailers and, at this time of year, they can expect a higher then average rate as unwanted gifts are returned afte...
View articleYes, it’s just six weeks until Christmas, and therefore it's too late for any major site changes. Read More...
View articleAsda this week announced that it would be introducing an new click and collect service, called ToYou. The difference with this collect in store servic...
View articleAfter VAT MOSS and the cookie law, those wags at the European Commission are proposing another intervention into the web, and this time they’re ...
View articleWith Black Friday just over two weeks away, it seems that shoppers are buying into it, even if some retailers have been reluctant. Read More...
View articleA new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...
View articleBlack Friday has now officially become a thing in the UK. Though previously a US-only phenomenon, last year saw it take off over here. Remember those...
View articleAd blockers are on the rise and, while I have sympathies for some publishers, others provide such an awful, intrusive experience for the user that it'...
View articleShop Direct Group announced record profits this week, as its focus on digital transformation begins to bear fruit. The retailer, which is behind the V...
View articleWhat can other retailers learn about mobile commerce from Schuh and Argos? Last week I looked at a report on the mobile usability of 15 UK retailers&...
View articleMobile commerce growth continues, but are retailers meeting customer expectations and providing the best possible user experience? Read More...
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