Millennial men the most emotional while watching video ads

Media Millennial men the most emotional while watching video ads

6y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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Top 100 Brands Report: Insight into Brand Content on YouTube

Media Top 100 Brands Report: Insight into Brand Content on YouTube

6y Greg Jarboe

Top 100 Brands Report: Insight into Brand Content ...

In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...

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YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

Media YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

6y Greg Jarboe

YouTube Cannes Leaderboard Showcases Year’s Most P...

Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...

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Millennial Dads Turn to Digital Devices in Their Moments of Need

Media Millennial Dads Turn to Digital Devices in Their Moments of Need

6y Greg Jarboe

Millennial Dads Turn to Digital Devices in Their M...

As Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a pare...

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YouTube’s First Decade: The Top Ads and the Trends That Define Them

Media YouTube’s First Decade: The Top Ads and the Trends That Define Them

6y Greg Jarboe

YouTube’s First Decade: The Top Ads and the Trends...

YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...

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YouTube Celebrates 10th Birthday With Memorable Ads With Animals

Media YouTube Celebrates 10th Birthday With Memorable Ads With Animals

6y Greg Jarboe

YouTube Celebrates 10th Birthday With Memorable Ad...

In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...

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YouTube Unveils New Research and Insights Before NewFronts 2015

Media YouTube Unveils New Research and Insights Before NewFronts 2015

6y Greg Jarboe

YouTube Unveils New Research and Insights Before N...

Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...

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Unruly Launches Emotional Targeting for Programmatic Video Advertising

Media Unruly Launches Emotional Targeting for Programmatic Video Advertising

6y Greg Jarboe

Unruly Launches Emotional Targeting for Programmat...

The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...

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How Digital Marketers Can Win an Academy Award at the Oscars

Media How Digital Marketers Can Win an Academy Award at the Oscars

6y Greg Jarboe

How Digital Marketers Can Win an Academy Award at ...

Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...

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How Should YouTube Celebrate Its 10th Birthday This Coming May?

Media How Should YouTube Celebrate Its 10th Birthday This Coming May?

6y Greg Jarboe

How Should YouTube Celebrate Its 10th Birthday Thi...

The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should...

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Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

Media Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

6y Greg Jarboe

Facebook Videos Pull Upset Over Favored YouTube at...

Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Read More...

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Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

Media Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

6y Greg Jarboe

Google’s Suzie Reider Gives Sneak Preview of YouTu...

During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look...

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YouTube-Style Analytics Make Their Way to AdWords for Video

Actionable Analysis YouTube-Style Analytics Make Their Way to AdWords for Video

6y Greg Jarboe

YouTube-Style Analytics Make Their Way to AdWords ...

The new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...

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What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

Media What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

6y Greg Jarboe

What Were the Top 10 YouTube Videos, Ads, and Coll...

As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...

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AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

Media AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

6y Greg Jarboe

AOL Acquires Vidible, Strengthening Its Position a...

AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...

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What Are the Most Shared Ads of 2014?

Media What Are the Most Shared Ads of 2014?

6y Greg Jarboe

What Are the Most Shared Ads of 2014?

A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...

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Less Than 20% of Internet Users Account for 82.4% of Video Shares

Media Less Than 20% of Internet Users Account for 82.4% of Video Shares

6y Greg Jarboe

Less Than 20% of Internet Users Account for 82.4% ...

Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...

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JCPenney Optical Drives More Store Visits With Google Advertising

Marketing JCPenney Optical Drives More Store Visits With Google Advertising

6y Greg Jarboe

JCPenney Optical Drives More Store Visits With Goo...

The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...

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Pixability Announces Programmatic YouTube Media Buying Platform

Media Pixability Announces Programmatic YouTube Media Buying Platform

7y Greg Jarboe

Pixability Announces Programmatic YouTube Media Bu...

The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...

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What Can Marketers Take Away From New Research on Movie Trailers?

Media What Can Marketers Take Away From New Research on Movie Trailers?

7y Greg Jarboe

What Can Marketers Take Away From New Research on ...

Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...

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Mondelez Inks Deal With Google to Accelerate Online Video Investment

Media Mondelez Inks Deal With Google to Accelerate Online Video Investment

7y Greg Jarboe

Mondelez Inks Deal With Google to Accelerate Onlin...

The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...

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Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

Media Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

7y Greg Jarboe

Land Rover Hits 15% in Digital Sales With Cross-Ch...

By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...

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Unruly Launches Mobile-First Native Video Ad Format

Media Unruly Launches Mobile-First Native Video Ad Format

7y Greg Jarboe

Unruly Launches Mobile-First Native Video Ad Forma...

The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...

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How Can Marketers Leverage the Features in Microsoft’s New MSN?

Marketing How Can Marketers Leverage the Features in Microsoft’s New MSN?

7y Greg Jarboe

How Can Marketers Leverage the Features in Microso...

The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...

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Unruly Offers Nielsen Online Campaign Ratings Guarantee

Media Unruly Offers Nielsen Online Campaign Ratings Guarantee

7y Greg Jarboe

Unruly Offers Nielsen Online Campaign Ratings Guar...

Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...

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Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Media Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

7y Greg Jarboe

Pop Princess Defeats Pint-Sized Darth Vader in Vid...

Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...

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Top Tweets From the 2014 Video Marketing Summit

Media Top Tweets From the 2014 Video Marketing Summit

7y Greg Jarboe

Top Tweets From the 2014 Video Marketing Summit

Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...

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