Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleIn this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...
View articleRight before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...
View articleAs Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a pare...
View articleYouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...
View articleIn honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly...
View articleAhead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleDigital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...
View articleThe Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should...
View articleSuper Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Read More...
View articleDuring this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look...
View articleThe new additions to AdWords for video will help marketers create ads that people choose to watch. Read More...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleA new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleAlthough a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleUsing findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View articleThe agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together ...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View articleThe newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...
View articleNielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleSometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...
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