YouTube Unveils Brand Creator Playbook for Content Marketing Success
Media

YouTube Unveils Brand Creator Playbook for Content Marketing Success

10y Greg Jarboe

YouTube Unveils Brand Creator Playbook for Content...

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop ...

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comScore: Video Ad Views Hit 26.9 Billion in January
Media

comScore: Video Ad Views Hit 26.9 Billion in January

10y Greg Jarboe

comScore: Video Ad Views Hit 26.9 Billion in Janua...

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...

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YouTube Beauty Vloggers Crush Big Industry Brands
Media

YouTube Beauty Vloggers Crush Big Industry Brands

10y Greg Jarboe

YouTube Beauty Vloggers Crush Big Industry Brands

Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities ...

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Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?
Marketing

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

10y Greg Jarboe

Which Commercials Scored in YouTube's Super Bowl 2...

Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...

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Online Content Videos Hit Record 52 Billion Monthly Views
Audience

Online Content Videos Hit Record 52 Billion Monthly Views

10y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

10y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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Top 20 YouTube & Video Marketing Stories of the Year
Media

Top 20 YouTube & Video Marketing Stories of the Year

10y Greg Jarboe

Top 20 YouTube & Video Marketing Stories of th...

YouTube dominated the video marketing headlines again this year, but Vine and Facebook made waves as well. These were the 20 biggest stories in 2013. ...

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U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year Ago
Ad Industry Metrics

U.S. Video Ad Views Top 26 Billion in November, More Than Double One Year A...

10y Greg Jarboe

U.S. Video Ad Views Top 26 Billion in November, Mo...

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 bil...

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Top Trending Videos and Ads on YouTube in 2013
Media

Top Trending Videos and Ads on YouTube in 2013

10y Greg Jarboe

Top Trending Videos and Ads on YouTube in 2013

YouTube shares their most watched content of 2013, much of which actually came from creative brands. See how the "prankvertising" trend and other fact...

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Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
Media

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

10y Greg Jarboe

Branded Video Sharing Almost 50 Times Higher Than ...

Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video ...

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Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads
Media

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

10y Greg Jarboe

Google Lets Advertisers Test Nielsen Measurement T...

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts...

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Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
Media

Brands Account for 40% of Top 1,000 Most Shared Instagram Videos

10y Greg Jarboe

Brands Account for 40% of Top 1,000 Most Shared In...

New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagra...

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YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity
Media

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the...

11y Greg Jarboe

YouTube's Upgrades Its Comment System: 7 Ways Vide...

In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...

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comScore: AOL Climbs to Second Place in Online Video Content Ranking
Media

comScore: AOL Climbs to Second Place in Online Video Content Ranking

11y Greg Jarboe

comScore: AOL Climbs to Second Place in Online Vid...

AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...

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Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away
Media

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

11y Greg Jarboe

Goodbye, Video Responses: YouTube Giveth and YouTu...

YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...

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Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song
Media

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

11y Greg Jarboe

Oklahoma Uses YouTube TrueView Ads to Boost Touris...

Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 p...

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Study Reveals Significant Adoption of YouTube by Global Brands
Media

Study Reveals Significant Adoption of YouTube by Global Brands

11y Greg Jarboe

Study Reveals Significant Adoption of YouTube by G...

A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Read More...

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GEICO Hump Day Ad Dominates Social Video... on Wednesdays
Media

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

11y Greg Jarboe

GEICO Hump Day Ad Dominates Social Video... on Wed...

A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on o...

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How to Make Money on YouTube: 'Elementary'
Media

How to Make Money on YouTube: 'Elementary'

11y Greg Jarboe

How to Make Money on YouTube: 'Elementary'

YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more ...

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Let the Instagram vs. Vine Video Battle Begin!
Media

Let the Instagram vs. Vine Video Battle Begin!

11y Greg Jarboe

Let the Instagram vs. Vine Video Battle Begin!

Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second ...

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Branded Videos Shared More Than 500,000 Times Every 24 Hours
Media

Branded Videos Shared More Than 500,000 Times Every 24 Hours

11y Greg Jarboe

Branded Videos Shared More Than 500,000 Times Ever...

New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively...

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How to Use Twitter's Vine App
Media

How to Use Twitter's Vine App

11y Greg Jarboe

How to Use Twitter's Vine App

Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...

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YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments
Media

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

11y Greg Jarboe

YouTube Slow Motion Tool Helps Turn Videos Into Ep...

Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want t...

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Jeffrey Hayzlett to Keynote at SES Toronto 2013
Conference Coverage

Jeffrey Hayzlett to Keynote at SES Toronto 2013

11y Greg Jarboe

Jeffrey Hayzlett to Keynote at SES Toronto 2013

As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as th...

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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
Media

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

11y Greg Jarboe

YouTube Launches Paid Channels, Subscription Fees ...

YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 p...

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Intel YouTube Contest Draws Record Conversion Rates
Acquisition

Intel YouTube Contest Draws Record Conversion Rates

11y Greg Jarboe

Intel YouTube Contest Draws Record Conversion Rate...

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...

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6 Billion Hours of Video Watched on YouTube Each Month
Media

6 Billion Hours of Video Watched on YouTube Each Month

11y Greg Jarboe

6 Billion Hours of Video Watched on YouTube Each M...

With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube....

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