Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
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In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing.
Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year.
As Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a parenting resource, according to Google data.
YouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites.