Emily and Greg tell you why the people in your organization contributing to your Web site may be like marmots, those squirrel-like creatures in Sequoia National Park that apparently have a taste for car parts.
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Behind all the pessimistic headlines, there's actually a lot of good news. The competitive landscape is much more rational. Talented employees are in greater supply. And for all the dot-com layoffs, jobs at legitimate online businesses are still available.
The moral of the story is that reviewing the basics doesn't hurt anyone. If you have it all figured out, this article is not for you. But if you're ready for a brief refresher, here it is.
Do your consumers trust your company? Do they think your company is worth supporting? Do they consider your company a good corporate citizen? Someone may be undermining you even as you ponder those questions.
A presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrepreneur should know to make a solid presentation -- whether to investors, a board, or the staff.