Hard to believe, but this month makes two years that Greg and Emily have written for ClickZ. Take a stroll down memory lane to reflect on the topics t...
View articleNo matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....
View articleAre you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleWith the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleThese days it seems like everyone has a plan for closing the "digital divide." With the high-profile political urgency given to this issue, you'd thin...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleLast month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...
View articleIn the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...
View articleAt the precipice of Y2K disaster - and the end of civilization as we know it - Greg and Emily are honored to write one of the last articles ever to be...
View articleEvery industry has its buzzwords. But Internet businesses and their public relations/marketing mavens have taken that concept to new highs - or lows. ...
View articleAdvertisers and media companies have long salivated over the gold-mine marketing potential of the Internet. To many marketers, the Internet is a mediu...
View articleStreaming media's time has come, according to Microsoft CEO Bill Gates. Gates proclaimed this prophesy this week at a streaming video industry confere...
View articleWith the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleGreg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...
View articleGreg and Emily decided to check out the hype behind WebVan. They wanted to give this newfangled home delivered groceries concept a try. Never mind, Em...
View articleEvery so often, a ClickZ reader comes across Greg's bio and sends an e-mail inquiring about a specific line item: his involvement with the first web s...
View articleIn an unprecedented public relations gamble, Metabolife has posted its own video recording of an ABC "20/20" interview of CEO Michael Ellis by reporte...
View articleIn the never-ending quest for stickiness, web sites have implemented a variety of means to attract and retain visitors. None of these means are more u...
View articleIn its relatively short life, the web has seen too many trends to count. These trends ebb and flow on the whim of the media that cover them and the ve...
View articleWe get so caught up with revolution that we forget about the forces of evolution. Not long after the arrival of the web browser, many online marketing...
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
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