The Two-Year Itch
Marketing

The Two-Year Itch

24y Greg Sherwin and Emily Avila

The Two-Year Itch

Hard to believe, but this month makes two years that Greg and Emily have written for ClickZ. Take a stroll down memory lane to reflect on the topics t...

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Business Plan of the Month Club
Marketing

Business Plan of the Month Club

24y Greg Sherwin and Emily Avila

Business Plan of the Month Club

No matter how far you feel behind the e-business curve, a strategic business plan is critical for successfully guiding your business's online efforts....

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Are You Ready for the New Business Rules?
Marketing

Are You Ready for the New Business Rules?

24y Greg Sherwin and Emily Avila

Are You Ready for the New Business Rules?

Are you ready to do business on the Internet? The answer may be "No." And that's OK. Greg and Emily tell you how to progress through three phases in l...

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Mailing by the Rules
Email

Mailing by the Rules

24y Greg Sherwin and Emily Avila

Mailing by the Rules

The increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...

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Spam Wars
Email

Spam Wars

24y Greg Sherwin and Emily Avila

Spam Wars

With the explosive growth of mailing lists and the latest reports showing that we now send 300 million electronic messages a day, email has proven to ...

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WWW Smackdown: Political Primaries Online, Part 2
Marketing

WWW Smackdown: Political Primaries Online, Part 2

24y Greg Sherwin and Emily Avila

WWW Smackdown: Political Primaries Online, Part 2

Candidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...

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WWW Smackdown: Political Primaries Online, Part 1
Marketing

WWW Smackdown: Political Primaries Online, Part 1

24y Greg Sherwin and Emily Avila

WWW Smackdown: Political Primaries Online, Part 1

If you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...

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A PC in Every Pot
Marketing

A PC in Every Pot

24y Greg Sherwin and Emily Avila

A PC in Every Pot

These days it seems like everyone has a plan for closing the "digital divide." With the high-profile political urgency given to this issue, you'd thin...

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We Interrupt This Web Site for a Commercial Break
Marketing

We Interrupt This Web Site for a Commercial Break

24y Greg Sherwin and Emily Avila

We Interrupt This Web Site for a Commercial Break

An important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...

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The Grand Illusion
Marketing

The Grand Illusion

24y Greg Sherwin and Emily Avila

The Grand Illusion

You want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...

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Ehhh. . . You've Got Convergence, Doc
Marketing

Ehhh. . . You've Got Convergence, Doc

24y Greg Sherwin and Emily Avila

Ehhh. . . You've Got Convergence, Doc

America Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...

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Net Success and Excess
Marketing

Net Success and Excess

24y Greg Sherwin and Emily Avila

Net Success and Excess

Last month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...

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Convergence: Not Just for Television Anymore
Media

Convergence: Not Just for Television Anymore

24y Greg Sherwin and Emily Avila

Convergence: Not Just for Television Anymore

In the short history of e-commerce, 1999 may go down as the year of struggling e-commerce strategies for traditional bricks-and-mortar companies. As c...

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It's the End of the Internet As We Know It
Marketing

It's the End of the Internet As We Know It

24y Greg Sherwin and Emily Avila

It's the End of the Internet As We Know It

At the precipice of Y2K disaster - and the end of civilization as we know it - Greg and Emily are honored to write one of the last articles ever to be...

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Paradigm Snuff
Marketing

Paradigm Snuff

24y Greg Sherwin and Emily Avila

Paradigm Snuff

Every industry has its buzzwords. But Internet businesses and their public relations/marketing mavens have taken that concept to new highs - or lows. ...

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Profiles In Courage
Marketing

Profiles In Courage

24y Greg Sherwin and Emily Avila

Profiles In Courage

Advertisers and media companies have long salivated over the gold-mine marketing potential of the Internet. To many marketers, the Internet is a mediu...

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You Oughta Be In Pictures
Marketing

You Oughta Be In Pictures

24y Greg Sherwin and Emily Avila

You Oughta Be In Pictures

Streaming media's time has come, according to Microsoft CEO Bill Gates. Gates proclaimed this prophesy this week at a streaming video industry confere...

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Reach Out And Touch Someone
Marketing

Reach Out And Touch Someone

24y Greg Sherwin and Emily Avila

Reach Out And Touch Someone

With the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...

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Privacy Or Piracy?
Marketing

Privacy Or Piracy?

24y Greg Sherwin and Emily Avila

Privacy Or Piracy?

With all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...

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Your Dot-Com Ad Here
Marketing

Your Dot-Com Ad Here

24y Greg Sherwin and Emily Avila

Your Dot-Com Ad Here

Greg and Emily pose an interesting question: Before all the billboards, bus stops, bus wraps, magazines, radio spots, and TV commercials hawked a circ...

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The Double-Edged Sword Of Laziness
Marketing

The Double-Edged Sword Of Laziness

24y Greg Sherwin and Emily Avila

The Double-Edged Sword Of Laziness

Greg and Emily decided to check out the hype behind WebVan. They wanted to give this newfangled home delivered groceries concept a try. Never mind, Em...

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Birth Of The Cool
Marketing

Birth Of The Cool

25y Greg Sherwin and Emily Avila

Birth Of The Cool

Every so often, a ClickZ reader comes across Greg's bio and sends an e-mail inquiring about a specific line item: his involvement with the first web s...

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PR Foresight Was 20/20
Marketing

PR Foresight Was 20/20

25y Greg Sherwin and Emily Avila

PR Foresight Was 20/20

In an unprecedented public relations gamble, Metabolife has posted its own video recording of an ABC "20/20" interview of CEO Michael Ellis by reporte...

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On the Internet, Everyone Is a Dog
Marketing

On the Internet, Everyone Is a Dog

25y Greg Sherwin and Emily Avila

On the Internet, Everyone Is a Dog

In the never-ending quest for stickiness, web sites have implemented a variety of means to attract and retain visitors. None of these means are more u...

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A Brief History Of Branding
Marketing

A Brief History Of Branding

25y Greg Sherwin and Emily Avila

A Brief History Of Branding

In its relatively short life, the web has seen too many trends to count. These trends ebb and flow on the whim of the media that cover them and the ve...

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First Degree Mortar
Marketing

First Degree Mortar

25y Greg Sherwin and Emily Avila

First Degree Mortar

We get so caught up with revolution that we forget about the forces of evolution. Not long after the arrival of the web browser, many online marketing...

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PR's Weird Science
Marketing

PR's Weird Science

25y Greg Sherwin and Emily Avila

PR's Weird Science

PR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...

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