Killing Google’s brand one phone call at a time

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Are you ready for Small Business Saturday?

Are you ready for Small Business Saturday?

8y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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Google Local Pack Is 233 Percent More Important

Google Local Pack Is 233 Percent More Important

9y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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Local Marketing - Formula for Success

Local Marketing - Formula for Success

9y Gregg Stewart

Local Marketing - Formula for Success

There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...

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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

9y Gregg Stewart

Hyper Locals: The Second Biggest Missed Opportunit...

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...

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Local Optimizations for the Apple Watch

Local Optimizations for the Apple Watch

9y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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Amazon Goes Local With Home Services

Amazon Goes Local With Home Services

9y Gregg Stewart

Amazon Goes Local With Home Services

Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...

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Is Mobile-Friendly Good Enough?

Is Mobile-Friendly Good Enough?

9y Gregg Stewart

Is Mobile-Friendly Good Enough?

Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...

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3 Areas to Master in 2015 for National Brands Marketing Locally

3 Areas to Master in 2015 for National Brands Marketing Locally

9y Gregg Stewart

3 Areas to Master in 2015 for National Brands Mark...

What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...

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What’s in Your Wallet...err Phone

What’s in Your Wallet...err Phone

9y Gregg Stewart

What’s in Your Wallet...err Phone

What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Read More...

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Your Car Now Makes Local – Mobile

Your Car Now Makes Local – Mobile

9y Gregg Stewart

Your Car Now Makes Local – Mobile

The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

10y Gregg Stewart

4 Rules to Consider When Battling the Marketing He...

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...

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Voice Search – and You Thought "Auto Correct" Was Bad

Voice Search – and You Thought "Auto Correct" Was Bad

10y Gregg Stewart

Voice Search – and You Thought "Auto Correct" Was ...

A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...

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Google Targets Local With Latest Algorithm Update

Google Targets Local With Latest Algorithm Update

10y Gregg Stewart

Google Targets Local With Latest Algorithm Update

Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make th...

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Google My Business – A Step Forward or Lipstick on a Pig?

Google My Business – A Step Forward or Lipstick on a Pig?

10y Gregg Stewart

Google My Business – A Step Forward or Lipstick on...

Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...

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PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

10y Gregg Stewart

PCs, Tablets, and Mobile Phones Each Play a Differ...

Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...

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Local Misdirection - Would You Give a Customer a Wrong Address?

Local Misdirection - Would You Give a Customer a Wrong Address?

10y Gregg Stewart

Local Misdirection - Would You Give a Customer a W...

While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...

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Local Innovation - What's the Next Big Thing?

Local Innovation - What's the Next Big Thing?

10y Gregg Stewart

Local Innovation - What's the Next Big Thing?

A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch att...

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When Is a 4-Star Rating Better Than a 5-Star Rating?

When Is a 4-Star Rating Better Than a 5-Star Rating?

10y Gregg Stewart

When Is a 4-Star Rating Better Than a 5-Star Ratin...

The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...

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Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

10y Gregg Stewart

Facebook "Can't Buy Me Love" - Now "Likes" on the ...

Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...

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2014 Local Marketing Checklist

2014 Local Marketing Checklist

10y Gregg Stewart

2014 Local Marketing Checklist

2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...

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Dear Santa: A Google Wishlist for Local Marketers

Dear Santa: A Google Wishlist for Local Marketers

10y Gregg Stewart

Dear Santa: A Google Wishlist for Local Marketers

Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...

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Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

10y Gregg Stewart

Will Recent Google Updates Help or Hurt Your Holid...

Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...

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Counting Offline Conversions from Online Advertising, Made Easy

Counting Offline Conversions from Online Advertising, Made Easy

11y Gregg Stewart

Counting Offline Conversions from Online Advertisi...

Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...

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The Future of Local

The Future of Local

11y Gregg Stewart

The Future of Local

All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients ...

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Where Will Google's Local Carousel Go to Next?

Where Will Google's Local Carousel Go to Next?

11y Gregg Stewart

Where Will Google's Local Carousel Go to Next?

The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Read Mor...

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Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

11y Gregg Stewart

Total U.S. PC Search Volume Down 6 Percent Year-Ov...

As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...

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