Killing Google’s brand one phone call at a time

Legal & Regulatory Killing Google’s brand one phone call at a time

5y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

View article
Are you ready for Small Business Saturday?

Marketing Are you ready for Small Business Saturday?

6y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

View article
Google Local Pack Is 233 Percent More Important

Local Google Local Pack Is 233 Percent More Important

6y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

View article
Get the latest analysis and reports delivered to your inbox daily
Local Marketing - Formula for Success

Local Local Marketing - Formula for Success

6y Gregg Stewart

Local Marketing - Formula for Success

There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...

View article
Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Local Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

6y Gregg Stewart

Hyper Locals: The Second Biggest Missed Opportunit...

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...

View article
Local Optimizations for the Apple Watch

Local Local Optimizations for the Apple Watch

6y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

View article
Amazon Goes Local With Home Services

Local Amazon Goes Local With Home Services

6y Gregg Stewart

Amazon Goes Local With Home Services

Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Read More...

View article
Is Mobile-Friendly Good Enough?

Media Is Mobile-Friendly Good Enough?

6y Gregg Stewart

Is Mobile-Friendly Good Enough?

Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...

View article
3 Areas to Master in 2015 for National Brands Marketing Locally

Local 3 Areas to Master in 2015 for National Brands Marketing Locally

6y Gregg Stewart

3 Areas to Master in 2015 for National Brands Mark...

What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Read More...

View article
What’s in Your Wallet...err Phone

Media What’s in Your Wallet...err Phone

6y Gregg Stewart

What’s in Your Wallet...err Phone

What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Read More...

View article
Your Car Now Makes Local – Mobile

Local Your Car Now Makes Local – Mobile

7y Gregg Stewart

Your Car Now Makes Local – Mobile

The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the...

View article
4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

Media 4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

7y Gregg Stewart

4 Rules to Consider When Battling the Marketing He...

Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...

View article
Voice Search – and You Thought "Auto Correct" Was Bad

Local Voice Search – and You Thought "Auto Correct" Was Bad

7y Gregg Stewart

Voice Search – and You Thought "Auto Correct" Was ...

A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...

View article
Google Targets Local With Latest Algorithm Update

Local Google Targets Local With Latest Algorithm Update

7y Gregg Stewart

Google Targets Local With Latest Algorithm Update

Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make th...

View article
Google My Business – A Step Forward or Lipstick on a Pig?

Local Google My Business – A Step Forward or Lipstick on a Pig?

7y Gregg Stewart

Google My Business – A Step Forward or Lipstick on...

Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its func...

View article
PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

Local PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

7y Gregg Stewart

PCs, Tablets, and Mobile Phones Each Play a Differ...

Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...

View article
Local Misdirection - Would You Give a Customer a Wrong Address?

Local Local Misdirection - Would You Give a Customer a Wrong Address?

7y Gregg Stewart

Local Misdirection - Would You Give a Customer a W...

While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...

View article
Local Innovation - What's the Next Big Thing?

Local Local Innovation - What's the Next Big Thing?

7y Gregg Stewart

Local Innovation - What's the Next Big Thing?

A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch att...

View article
When Is a 4-Star Rating Better Than a 5-Star Rating?

Local When Is a 4-Star Rating Better Than a 5-Star Rating?

7y Gregg Stewart

When Is a 4-Star Rating Better Than a 5-Star Ratin...

The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...

View article
Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Local Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

7y Gregg Stewart

Facebook "Can't Buy Me Love" - Now "Likes" on the ...

Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...

View article
2014 Local Marketing Checklist

Local 2014 Local Marketing Checklist

7y Gregg Stewart

2014 Local Marketing Checklist

2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...

View article
Dear Santa: A Google Wishlist for Local Marketers

Local Dear Santa: A Google Wishlist for Local Marketers

8y Gregg Stewart

Dear Santa: A Google Wishlist for Local Marketers

Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...

View article
Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

Local Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

8y Gregg Stewart

Will Recent Google Updates Help or Hurt Your Holid...

Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...

View article
Counting Offline Conversions from Online Advertising, Made Easy

Local Counting Offline Conversions from Online Advertising, Made Easy

8y Gregg Stewart

Counting Offline Conversions from Online Advertisi...

Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...

View article
The Future of Local

Local The Future of Local

8y Gregg Stewart

The Future of Local

All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients ...

View article
Where Will Google's Local Carousel Go to Next?

Local Where Will Google's Local Carousel Go to Next?

8y Gregg Stewart

Where Will Google's Local Carousel Go to Next?

The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Read Mor...

View article
Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

Local Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

8y Gregg Stewart

Total U.S. PC Search Volume Down 6 Percent Year-Ov...

As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...

View article
1 2 3