Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...
View articleHow to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Read More...
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View articleSome tactics to help you leverage any potential difference that gets you the click, call, and sale. Read More...
View articleSearch engines need to catch up with how consumers shop and source information. Read More...
View articleDon't forget that you need to tell the story of your business/brand to the customer. Read More...
View articleIf local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in...
View articleThree tactics businesses should take into consideration with Google's new rating scale. Read More...
View articleTablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...
View articleEffects of recent Google algorithm changes and their impact on local. Read More...
View articleMarketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online ...
View articleTeaching Siri to suggest your business. Read More...
View articleMobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Read More...
View articleBest practices for developing a "full funnel" marketing plan. Read More...
View articleSeven elements that make up a well-constructed local campaign. Read More...
View articleBy tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-fri...
View articleMuch of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Read More...
View articleIf you want to maximize sales from online marketing, you need to understand purchase behavior. Read More...
View articleAnd why Google Place deserves your immediate attention. Read More...
View articleIn order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer ...
View articleConsidering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Read More...
View articleDo's and don'ts for optimizing your business listing for local searchers. Read More...
View articleWhat the integration of social media and search means for SMBs. Read More...
View articleThe role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Read More...
View articleDo brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find...
View articleCan Google Boost woo small businesses that shied away from AdWords? Read More...
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