Marketing-Strategy Checklist for SMBs in 2011

Marketing-Strategy Checklist for SMBs in 2011

13y Gregg Stewart

Marketing-Strategy Checklist for SMBs in 2011

Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Read More...

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Attract Local Searchers and Boost Search Results Rankings

Attract Local Searchers and Boost Search Results Rankings

13y Gregg Stewart

Attract Local Searchers and Boost Search Results R...

Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these search...

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Google Places: Does Local SEO and Google Boost Make for a Local SEM?

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

13y Gregg Stewart

Google Places: Does Local SEO and Google Boost Mak...

It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google produ...

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Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media

13y Gregg Stewart

Local Laryngitis: Brands Need to Help Locations De...

Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Read Mo...

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Google's AdWords Transparency Requirements - Come Into the Light

Google's AdWords Transparency Requirements - Come Into the Light

14y Gregg Stewart

Google's AdWords Transparency Requirements - Come ...

What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Read More...

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Facebook - Places to Go and People to See

Facebook - Places to Go and People to See

14y Gregg Stewart

Facebook - Places to Go and People to See

Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Read More...

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Google: Experimenting With Its Largest Opportunity - Local

Google: Experimenting With Its Largest Opportunity - Local

14y Gregg Stewart

Google: Experimenting With Its Largest Opportunity...

Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out ...

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Checking In on Foursquare Marketing Opportunities

Checking In on Foursquare Marketing Opportunities

14y Gregg Stewart

Checking In on Foursquare Marketing Opportunities

Location-based services - you can check in anytime you like but you can never leave? Read More...

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Moving at the Speed of Your Sales Channel

Moving at the Speed of Your Sales Channel

14y Gregg Stewart

Moving at the Speed of Your Sales Channel

Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Read More...

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Is Google Becoming the New Ma Bell?

Is Google Becoming the New Ma Bell?

14y Gregg Stewart

Is Google Becoming the New Ma Bell?

Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Read More...

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Yelp's Growing Pains

Yelp's Growing Pains

14y Gregg Stewart

Yelp's Growing Pains

Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Read More...

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How Maps Are Transforming Local Search

How Maps Are Transforming Local Search

14y Gregg Stewart

How Maps Are Transforming Local Search

With just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant c...

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Mobile: The Future of Location-Sensitive Advertising

Mobile: The Future of Location-Sensitive Advertising

14y Gregg Stewart

Mobile: The Future of Location-Sensitive Advertisi...

Recent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Read More...

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If It Can Be Measured, It Can Be Optimized

If It Can Be Measured, It Can Be Optimized

14y Gregg Stewart

If It Can Be Measured, It Can Be Optimized

Start reviewing the methods and manners with which you optimize your local search and other advertising efforts. Read More...

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