Brands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this shift in digital commerce impact marketing?
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In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have occurred during the last decade.
Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration.
Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them more sophisticated.
Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content.