Growing Online Shopping Among Latinos
Marketing

Growing Online Shopping Among Latinos

12y Gustavo Razzetti

Growing Online Shopping Among Latinos

Understanding the dynamics and challenges facing Latinos and online shopping can help fight preconceptions and increase sales. Read More...

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The Unrecognized Star of Latino Marketing
Marketing

The Unrecognized Star of Latino Marketing

12y Gustavo Razzetti

The Unrecognized Star of Latino Marketing

A look at the status and identity challenges that Puerto Rico faces. Read More...

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Latinos Are 'Talking About This' in Facebook
Marketing

Latinos Are 'Talking About This' in Facebook

12y Gustavo Razzetti

Latinos Are 'Talking About This' in Facebook

Seven ways to drive more conversation with Latinos on Facebook. Read More...

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Latinos and Coupons: A Tale of Two Worlds
Marketing

Latinos and Coupons: A Tale of Two Worlds

12y Gustavo Razzetti

Latinos and Coupons: A Tale of Two Worlds

Why are Latinos hesitating to use coupons? Read More...

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Winning the Mayorship of Latino Marketing
Marketing

Winning the Mayorship of Latino Marketing

13y Gustavo Razzetti

Winning the Mayorship of Latino Marketing

If you are looking for Latino advocates, geo-location-based services is the right way to go. Read More...

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The Latino Social Hurricane
Marketing

The Latino Social Hurricane

13y Gustavo Razzetti

The Latino Social Hurricane

How external social events impact consumers' mindsets and behaviors. Read More...

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The Latino Sound of Digital Music
Marketing

The Latino Sound of Digital Music

13y Gustavo Razzetti

The Latino Sound of Digital Music

With Spotify launching in the U.S., it could benefit from targeting Latinos to develop its U.S. presence. Read More...

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Linked Latinos
Marketing

Linked Latinos

13y Gustavo Razzetti

Linked Latinos

The search for Latinos on LinkedIn and the Latino nature of groups. Read More...

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Latinos Leading the Mobile Web
Marketing

Latinos Leading the Mobile Web

13y Gustavo Razzetti

Latinos Leading the Mobile Web

Mobile is taking over as the key way of accessing the Internet. Latinos are leading this new trend, representing an important opportunity for brands. ...

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Why Facebook Should Worry About Latina Moms
Marketing

Why Facebook Should Worry About Latina Moms

13y Gustavo Razzetti

Why Facebook Should Worry About Latina Moms

Will Google and MySpace consider the critical role that Latina moms could play in their future success? Will they be able to convince Hispanic moms to...

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The Fight for Targeting Latinos Online
Marketing

The Fight for Targeting Latinos Online

13y Gustavo Razzetti

The Fight for Targeting Latinos Online

Reaching Latinos online can be difficult or misleading. How can we broaden the conversation and appeal to Latinos' interests? Read More...

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Facebook: A Latino Love Affair
Marketing

Facebook: A Latino Love Affair

13y Gustavo Razzetti

Facebook: A Latino Love Affair

What's driving social media growth among Latinos? Here are five possibilities. Read More...

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The Changing Face of Hispanic Media
Marketing

The Changing Face of Hispanic Media

13y Gustavo Razzetti

The Changing Face of Hispanic Media

At the Latino media upfronts, all networks seemed to have one goal: target the young, digital Latino audience. Read More...

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Latinos and the Language of Media
Marketing

Latinos and the Language of Media

13y Gustavo Razzetti

Latinos and the Language of Media

A look at how the launch of a new show can become a turning point for Hispanic TV. Read More...

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Latinos and Facebook: The Marketing Gap
Marketing

Latinos and Facebook: The Marketing Gap

13y Gustavo Razzetti

Latinos and Facebook: The Marketing Gap

Do Latinos engage with brands as actively as they do with other people? Read More...

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What Search Can Tell Us About Latinos Online
Marketing

What Search Can Tell Us About Latinos Online

13y Gustavo Razzetti

What Search Can Tell Us About Latinos Online

When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon. Read More...

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Latinos at the Movies
Marketing

Latinos at the Movies

13y Gustavo Razzetti

Latinos at the Movies

It's no secret the film industry is hurting. Perhaps Hollywood is not taking full advantage of America's new demographics. Read More...

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The Latino Shift
Marketing

The Latino Shift

13y Gustavo Razzetti

The Latino Shift

A look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. populati...

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The Super Bowl of Demographics
Marketing

The Super Bowl of Demographics

13y Gustavo Razzetti

The Super Bowl of Demographics

The 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Read More...

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The Blurring Borders of Latinos and Sports
Marketing

The Blurring Borders of Latinos and Sports

13y Gustavo Razzetti

The Blurring Borders of Latinos and Sports

Latino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...

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Winning the Game
Marketing

Winning the Game

13y Gustavo Razzetti

Winning the Game

Game publishers and big advertisers are missing out on the opportunity to connect with Latinos. Here's why. Read More...

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The Mobile Latino: Catch Me if You Can
Marketing

The Mobile Latino: Catch Me if You Can

13y Gustavo Razzetti

The Mobile Latino: Catch Me if You Can

Mobile marketing is becoming an important medium for reaching the dynamic Hispanic population…and Latinos are quickly becoming trendsetters in their o...

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Humanizing Your Brand
Marketing

Humanizing Your Brand

13y Gustavo Razzetti

Humanizing Your Brand

A look at how other brands are creating a more personal and human experience with Latino consumers. Last in a two-part series. Read More...

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Facebook: The Latino Way
Marketing

Facebook: The Latino Way

13y Gustavo Razzetti

Facebook: The Latino Way

Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...

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Engaging Latinos – The Role Your Digital Strategy Should Play
Marketing

Engaging Latinos – The Role Your Digital Strategy Should Play

13y Gustavo Razzetti

Engaging Latinos – The Role Your Digital Strategy ...

What the digital divide between U.S.-born and foreign-born Latinos means for marketers. Read More...

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The Paradox of Being (Named) Latino
Marketing

The Paradox of Being (Named) Latino

13y Gustavo Razzetti

The Paradox of Being (Named) Latino

A single tag can be misleading – showing the part and not the whole. But why are we proud of our Latino origin, but hate when we are labeled by others...

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Marketing to Latinos: The Challenges of Naturalization
Marketing

Marketing to Latinos: The Challenges of Naturalization

13y Gustavo Razzetti

Marketing to Latinos: The Challenges of Naturaliza...

What will the future be like for Latino marketing now that it has officially become a citizen? Read More...

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