Bright Future, No Sunglasses Required

Bright Future, No Sunglasses Required

18y Hans-Peter Brøndmo

Bright Future, No Sunglasses Required

2010: Five predictions for what the Internet will have done to life as we know it. Read More...

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Clip, Collect, and Share

Clip, Collect, and Share

18y Hans-Peter Brøndmo

Clip, Collect, and Share

People are genetically programmed to hunt and collect. Prepare for all types of information to take on more of a life of its own. Read More...

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Bits Also Want To Be Free

Bits Also Want To Be Free

18y Hans-Peter Brøndmo

Bits Also Want To Be Free

Are storage services the next Internet commodity? Read More

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Can You Manage a Mob?

Can You Manage a Mob?

18y Hans-Peter Brøndmo

Can You Manage a Mob?

If there's a mob on the street, do you stay inside? Or do you join them? Read More...

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The Read-Write Web

The Read-Write Web

18y Hans-Peter Brøndmo

The Read-Write Web

Want to see the future of the Web? Just look at your e-mail. Read More...

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Yoogle's Digital Bill of Rights

Yoogle's Digital Bill of Rights

18y Hans-Peter Brøndmo

Yoogle's Digital Bill of Rights

A fictional company offers its users a bill of rights. Should you give your users one, too? Read More...

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Digital Sharing: An Unavoidable Force

Digital Sharing: An Unavoidable Force

18y Hans-Peter Brøndmo

Digital Sharing: An Unavoidable Force

Does your organization at least dabble in sharing and with letting customers easily remix and share your content? Read More...

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Web 2.0: Upgrade or Revolution?

Web 2.0: Upgrade or Revolution?

18y Hans-Peter Brøndmo

Web 2.0: Upgrade or Revolution?

Do you really need another personal home page? With new disruptive standards and technologies and a strong focus on openness and sharing, we can do be...

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Who Will You Listen To?

Who Will You Listen To?

18y Hans-Peter Brøndmo

Who Will You Listen To?

More channels and more sources of information exist than ever. Who do you listen to? Equally important, who listens to you? Read More...

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Is Copyright Wrong?

Is Copyright Wrong?

19y Hans-Peter Brøndmo

Is Copyright Wrong?

The debate over what is good copyright protection and what limits innovation, commerce, and learning in the world of bits has only just begun. Read Mo...

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Community Rules

Community Rules

19y Hans-Peter Brøndmo

Community Rules

The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Read More...

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The Beta Trend

The Beta Trend

19y Hans-Peter Brøndmo

The Beta Trend

Beta releases are all the rage. Can marketers follow suit with their campaigns? Read More...

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The Web's Third Wave

The Web's Third Wave

19y Hans-Peter Brøndmo

The Web's Third Wave

How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Read More...

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Always On, Everywhere

Always On, Everywhere

19y Hans-Peter Brøndmo

Always On, Everywhere

Get ready for wide-area connectivity to change the way we work and play in profound and unexpected ways. Read More...

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The Contextual Advertising Technology Blues

The Contextual Advertising Technology Blues

19y Hans-Peter Brøndmo

The Contextual Advertising Technology Blues

What happens when VCs -- and BS -- converge on the hottest online advertising trend? Read More...

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How Will Tags Color the Web?

How Will Tags Color the Web?

19y Hans-Peter Brøndmo

How Will Tags Color the Web?

Users are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Read More...

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Marketing to Virtual Me

Marketing to Virtual Me

19y Hans-Peter Brøndmo

Marketing to Virtual Me

Computers link us to virtual worlds and let us live virtual lives. If you want to market to virtual me, you must play by the virtual world's rules. Re...

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Being Digital Is Being Virtual

Being Digital Is Being Virtual

19y Hans-Peter Brøndmo

Being Digital Is Being Virtual

We all know nobody knows you're a 'dog' on the Internet. Now, nobody knows where that 'dog' is. Read More...

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The Web's Third Wave

The Web's Third Wave

19y Hans-Peter Brøndmo

The Web's Third Wave

How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Read More...

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Silicon Valley: "What's Next?"

Silicon Valley: "What's Next?"

19y Hans-Peter Brøndmo

Silicon Valley: "What's Next?"

Who will be the next Google? Read More

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Why Customer Marketing Fails

Why Customer Marketing Fails

19y Hans-Peter Brøndmo

Why Customer Marketing Fails

Ten years on, and most e-mail marketing programs still suck. Here’s why. Read More...

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The Customization Economy: Myth or Reality?

The Customization Economy: Myth or Reality?

19y Hans-Peter Brøndmo

The Customization Economy: Myth or Reality?

The customization economy train is running down the tracks. Are you on it? Read More...

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How Does Open Source Technology Affect Marketing?

How Does Open Source Technology Affect Marketing?

20y Hans-Peter Brøndmo

How Does Open Source Technology Affect Marketing?

Open source software is changing the rules for IT. Next, it will change the rules for marketing. Read More...

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Open-Source Marketing

Open-Source Marketing

20y Hans-Peter Brøndmo

Open-Source Marketing

What if marketing materials were published with a Creative Commons license, encouraging, rather than prohibiting, derivative works? Read More...

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"Kerry for President" as a Corporate Message?

"Kerry for President" as a Corporate Message?

20y Hans-Peter Brøndmo

"Kerry for President" as a Corporate Message?

The Internet is having the greatest effect on politics since television. What happens when a brand is associated with censorship or repression speech?...

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Location, Location, Location

Location, Location, Location

20y Hans-Peter Brøndmo

Location, Location, Location

Think location doesn't matter in cyberspace? Well, get ready for customers who demand you know where they are. Read More...

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SuperGoogle: When All Is Known

SuperGoogle: When All Is Known

20y Hans-Peter Brøndmo

SuperGoogle: When All Is Known

Toward a new debate on privacy. Read More

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